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Guess I’m still sick for thinking that Bratz (TM) sexualizes girls

Of course I’m on the Bratz mailing list. This came today:

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If you can’t read that, it says:

Hey Bratz Fan! Head on down to your local Subway restaurants from Novemer 19th to December 30th and get Fashionably Fit! With every purchase of a super delish “Fresh Fit for Kids” meal you’ll get free fabulous Bratz swag. Being beautiful means taking care of yourself and above all eating healthy! Check out BRATZ.COM for more info! Later Style Star, The Bratz 

Great, I’m thinking, one fast-food place I don’t mind taking my kids to and now I have to avoid Subway, too. And what exactly is “fashionably fit?”

And, free swag? They’ve made a Bratz-themed evergreen decoration for my door?

Clicking through I find that the free giveaway is a “glam n’ go compact” or a “Bratz express your bratitude door hanger.”

And they’ve trademarked “bratitude.”

I do have a point here. Check out the background pattern on the ad. Look closely.

Isaac Larian, is this still my twisted sense of what I see in an advertisement?

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This entry was posted on Tuesday, November 20, 2007 at 5:38 am and is filed under Bratz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Guess I’m still sick for thinking that Bratz (TM) sexualizes girls”

  1. mom Says:
    November 21st, 2007 at 10:22 am

    Wow. Love the reference back to Larian.

    Very glad that you pointed to this. I can’t believe you can endure being on their mailing list. What a saint.

    Gross!

  2. MBGITH Says:
    November 29th, 2007 at 8:15 pm

    My nearly-5 year old adores bratz because I’m too enfeebled by consumerism on the whole to keep her away from commercial tv (not that it would matter much, since she goes to pre-k with the girly-est girls I’ve ever met!). Alas, she has been well trained. When an ad for Bratz comes on she says, “oh mommy, look (sigh of a girl dreaming of toys). But we don’t like Bratz, right?” Poor thing. She’s going to spend her teen years being mentally torn in all her desires because of my hypocrisy!

  3. Lisa @ Corporate Babysitter Says:
    November 29th, 2007 at 8:39 pm

    MBGITH, I am right with you. My 5-year-old told me that when I died, she was going to have a Bratz party. Not because I said over my dead body, but understood that’s how I feel about it.

  4. indie Says:
    November 30th, 2007 at 6:02 pm

    Apparently “fashionably fit” = bulimic.

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