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	<title>Comments on: &#8220;The Golden Compass&#8221; uses stealth marketing, kids turned on to atheism</title>
	<link>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/</link>
	<description>Blog of Parents for Ethical Marketing</description>
	<pubDate>Mon,  1 Dec 2008 17:05:06 +0000</pubDate>
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		<title>By: Meredith</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-78</link>
		<dc:creator>Meredith</dc:creator>
		<pubDate>Wed, 12 Dec 2007 02:47:04 +0000</pubDate>
		<guid>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-78</guid>
		<description>You know, I was so shocked when all the hoopla came out over these books having an "athiest" message.  I read them as a child and again more recently as an adult and at no point did I ever feel like I was being sent an anti-religious or, more specifically, anti-Catholic message.  Given that I'm a law student AND a Catholic, one would think that I would be especially vigilent for that sort of thing!  The Dark Materials trilogy is both magical and thought provoking, a rare combination.  While Philip Pullman does happen to be an athiest, I'm not sure that its fair that his personal beliefs should be the measure of his books.  
Great entry - it is a welcome respite from the profusion of anti-Pullman entries that I've read elsewhere online recently.</description>
		<content:encoded><![CDATA[<p>You know, I was so shocked when all the hoopla came out over these books having an &#8220;athiest&#8221; message.  I read them as a child and again more recently as an adult and at no point did I ever feel like I was being sent an anti-religious or, more specifically, anti-Catholic message.  Given that I&#8217;m a law student AND a Catholic, one would think that I would be especially vigilent for that sort of thing!  The Dark Materials trilogy is both magical and thought provoking, a rare combination.  While Philip Pullman does happen to be an athiest, I&#8217;m not sure that its fair that his personal beliefs should be the measure of his books.<br />
Great entry - it is a welcome respite from the profusion of anti-Pullman entries that I&#8217;ve read elsewhere online recently.</p>
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		<title>By: Stef</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-76</link>
		<dc:creator>Stef</dc:creator>
		<pubDate>Tue, 11 Dec 2007 17:52:22 +0000</pubDate>
		<guid>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-76</guid>
		<description>You know, I've been thinking a lot about these books and the movie and the reaction.  I LOVED these books when I first read them several years ago, LOVED them again last year, and LOVED the movie on Friday.  BUT.  When I was looking for presents to buy my reading Catholic nieces last summer, I did not buy them this trilogy.  I think that my parents were not ready to have the "I have questions about papal primacy" talk until I was WAY past 10 and I think that finding one's own religion is a private family matter.  
On the flip side, my husband has a life-long resentment against C.S. Lewis-- he read and loved the books when he was a child, and in his twenties re-read them and said "wait a second!  That lion is JESUS!"  He felt completely tricked and bamboozled.  And while it can be said that my husband may have been expected to recognize the religious symbolism a little bit sooner, it's still mean to trick kids, and it makes them mad.</description>
		<content:encoded><![CDATA[<p>You know, I&#8217;ve been thinking a lot about these books and the movie and the reaction.  I LOVED these books when I first read them several years ago, LOVED them again last year, and LOVED the movie on Friday.  BUT.  When I was looking for presents to buy my reading Catholic nieces last summer, I did not buy them this trilogy.  I think that my parents were not ready to have the &#8220;I have questions about papal primacy&#8221; talk until I was WAY past 10 and I think that finding one&#8217;s own religion is a private family matter.<br />
On the flip side, my husband has a life-long resentment against C.S. Lewis&#8211; he read and loved the books when he was a child, and in his twenties re-read them and said &#8220;wait a second!  That lion is JESUS!&#8221;  He felt completely tricked and bamboozled.  And while it can be said that my husband may have been expected to recognize the religious symbolism a little bit sooner, it&#8217;s still mean to trick kids, and it makes them mad.</p>
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		<title>By: Lisa @ Corporate Babysitter</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-75</link>
		<dc:creator>Lisa @ Corporate Babysitter</dc:creator>
		<pubDate>Tue, 11 Dec 2007 13:19:07 +0000</pubDate>
		<guid>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-75</guid>
		<description>OK, got it. Reign in the sarcasm. The LAST thing I want to do is lose readers! Good suggestions. Thanks, Amy.</description>
		<content:encoded><![CDATA[<p>OK, got it. Reign in the sarcasm. The LAST thing I want to do is lose readers! Good suggestions. Thanks, Amy.</p>
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		<title>By: Shaping Youth</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-70</link>
		<dc:creator>Shaping Youth</dc:creator>
		<pubDate>Mon, 10 Dec 2007 05:00:18 +0000</pubDate>
		<guid>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-70</guid>
		<description>Lisa, gotta say, both of us get a bit 'pithy' in our sarcasm at times and it can be misinterpreted by new readers...as well as give fans like me whiplash making sure I landed on the right blogspot! (ahem, yes, I have to side w/Karen on this one) S'pose you could always tweak the punctuation a tad for the clueless like me, w/either quotes or a query:  
The Golden Compass Uses Stealth Marketing To Turn Kids Onto Atheism?

But your wry wit cuts like 'two knives...incisive' ;-) So don't you change yourself, ya hear?
p.s. Thanks for the recent comment on Shaping Youth, too...appreciate the kindness.</description>
		<content:encoded><![CDATA[<p>Lisa, gotta say, both of us get a bit &#8216;pithy&#8217; in our sarcasm at times and it can be misinterpreted by new readers&#8230;as well as give fans like me whiplash making sure I landed on the right blogspot! (ahem, yes, I have to side w/Karen on this one) S&#8217;pose you could always tweak the punctuation a tad for the clueless like me, w/either quotes or a query:<br />
The Golden Compass Uses Stealth Marketing To Turn Kids Onto Atheism?</p>
<p>But your wry wit cuts like &#8216;two knives&#8230;incisive&#8217; ;-) So don&#8217;t you change yourself, ya hear?<br />
p.s. Thanks for the recent comment on Shaping Youth, too&#8230;appreciate the kindness.</p>
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		<title>By: Lisa @ Corporate Babysitter</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-69</link>
		<dc:creator>Lisa @ Corporate Babysitter</dc:creator>
		<pubDate>Mon, 10 Dec 2007 03:20:02 +0000</pubDate>
		<guid>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-69</guid>
		<description>Karen, a friend warned me about the title, too, saying it might stop people from reading. But I didn't believe him. Next time I will. Thanks for reading.</description>
		<content:encoded><![CDATA[<p>Karen, a friend warned me about the title, too, saying it might stop people from reading. But I didn&#8217;t believe him. Next time I will. Thanks for reading.</p>
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		<title>By: Karen</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-68</link>
		<dc:creator>Karen</dc:creator>
		<pubDate>Mon, 10 Dec 2007 02:28:39 +0000</pubDate>
		<guid>http://www.parentsforethicalmarketing.org/blog/2007/12/03/the-golden-compass-uses-stealth-marketing-kids-turned-on-to-atheism/#comment-68</guid>
		<description>fwiw, when I saw the headline to this post I almost left the blog--I thought it was serious. This is the first time I've read your blog (came from Outside the (Toy) Box) so maybe I need more time to get used to your own brand of levity/sarcasm. Just thought I'd let you know my reaction.

I also love the _His dark materials_ trilogy and can't wait to see the movie. When I first read it in 2000, I thought, "All those people who are afraid of Harry Potter? This is the book they *should* be afraid of." And from what I hear, they now are.</description>
		<content:encoded><![CDATA[<p>fwiw, when I saw the headline to this post I almost left the blog&#8211;I thought it was serious. This is the first time I&#8217;ve read your blog (came from Outside the (Toy) Box) so maybe I need more time to get used to your own brand of levity/sarcasm. Just thought I&#8217;d let you know my reaction.</p>
<p>I also love the _His dark materials_ trilogy and can&#8217;t wait to see the movie. When I first read it in 2000, I thought, &#8220;All those people who are afraid of Harry Potter? This is the book they *should* be afraid of.&#8221; And from what I hear, they now are.</p>
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