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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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Parents for Ethical Marketing on Facebook and Twitter

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American Eagle 'down-sizing' into kids wear

Twenty-two employees researched kids at homes - and in school! - for a whole year.

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Watch "The Story of Stuff"

Ninety-nine percent of the stuff we purchase is trashed within six months. A must-see story of our materials economy.

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HealthyToys.org offers database of toxic chemical levels in 1,500 toys

It’s not just lead: fifteen hundred popular children’s toys tested for toxic chemicals are ranked in a new searchable online database, thanks in part to Minnesota’s own Healthy Legacy.

HealthyToys.org includes information on how the tests were conducted, chemicals to be concerned about, and lists of best and worst toys.

From the press release:

While some toys had high levels of dangerous chemicals such as PVC, lead, cadmium, arsenic and mercury, others were free of these harmful additives. [Consumers] can now easily search by product name, brand, or toy type . . . to learn how the products tested rank from highest to lowest in terms of harmful chemical content.

Forty percent of the toys tested contained no toxins. It is possible to make safe toys. Even in China. We just have to ask for them and choose them over chemical-laden cheaper toys.

Here in Minnesota, Parents for Ethical Marketing will support the healthy children’s products bill (and other legislation) which will be introduced during the 2008 session. The bill calls for phasing out phthalates and bisphenol-A, two hormone disrupting chemicals from children’s products.

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