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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

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Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

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Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

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McDonald's Wants to Clear Its Food Rep

New campaign addresses quality of menu items

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Is it a corporations's right to advertise in public schools?

Research looks at First Amendment implications of restricting marketing in schools.

Read More...

A thousand words

hootshirt1.jpg

Toddler Size, via Feministe

 See also:
Dear Washington Post, children cannot be oversexualized
In which I make my daughter cry, or, hey Beyonce, you’re not helping me here
A sexualized Miley Cyrus? One word: Disney.

9 Responses to “A thousand words”

  1. Charlynn Says:

    WTF? That is so wrong!

  2. mom Says:

    OMFG. This is messed up on so many many levels.

  3. Julie Says:

    I prefer this one or this one, thank you

  4. Shaping Youth Says:

    Ugh. Hadn’t seen THAT one yet, Lisa…egad. Here’s a U.K. article you’ll appreciate though, called, “Girls Being Brainwashed to be Promiscuous” —definitely need to post this one and link back.

    http://www.telegraph.co.uk/news/main.jhtml;jsessionid=OYIRAZ1LGKYDNQFIQMGCFF4AVCBQUIV0?xml=/news/2007/12/10/nkids210.xml

  5. Lisa @ Corporate Babysitter Says:

    Julie, good choices. Thanks for stopping by.

    Amy, thanks for the tip.

  6. Shaping Youth » Taking Aim at Target: Think That V is a CoinkyDink? Says:

    […] “Hooters Girl in Training” toddler tee was off the charts, (hat tip to Corporate Babysitter) and ranked right up there with […]

  7. techneuroti » Don’t let retailers pander to your children Says:

    […] logo positioned between the spread legs of a male model, and points to “the tasteless toddler tee Hooters Girl in Training” as examples of overt and inappropriate sexual content in […]

  8. Shaping Youth » Shaping Youth’s New York Times e-Interview, Verbatim Says:

    […] created by many other ads that are MUCH worse. On the one hand, Target is not responsible for “Future Hooters” or “Axe Bomchickawawa role models”—but Target’s marketing department has to know (or be […]

  9. Horrifyingly Awful « Nothing I Can Do About it Now Says:

    […] Hooters has come under criticism for its new t-shirt line for toddlers. […]

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