Sitter’s Checklist: Brand licensing, ads inside school buses
TV kid sleuth Roxy Hunter, with “a knack for catching the bad guy and choosing the ultimate accessory,” will be featured on products sold at tween stores Limited Too and Justice. (Creating characters with built-in brand-extension potential: priceless.) Did I mention the show is rated Y7? That’s for seven-year-olds. In addition to the licensing partnership, we can look forward to more Roxy Hunter movies (10 to 15 over the next five years); Roxy Hunter “novels,” and Roxy Hunter DVDs.
Disney characters promote beerish drink. Samba, the Smoother, Better Beer, makes Mini Malt — for kids. The malt beverage, featuring Mickey, Pooh-Bear, and characters from the Lion King, is made in Trinidad and exported to the U.S., Canada, Surinam, Guyana, Grenada, Barbados, Dominica, Antigua, and Jamaica. Is there any product Disney won’t license? (via Blog Ryan)
South Carolina lets school districts decide about placing ads inside public school buses. Officials say the ads could bring in millions of dollars for the schools. Looks like they’d allow only 20 ads per bus. Talk about a captive audience.