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The Axe Effect . . . Imagine the power of Axe
An Axe rep from Edelman PR gave The Poke with No Name a heads up (way to generate some viral buzz) on this ad that appeared in Chicago and New York:
Anyway, with the recent Gallup Polls showing Obama support among female voters up 13 points in recent days; and given the “lovefest” between Obama and Hillary after the last debate, I thought you might get a kick out of a new print ad (attached) from AXE that will premiere tomorrow in newspapers in Chicago and New York City. Is the “lovefest” the result of The AXE Effect? We’d like to think so.
And the reviews are pouring in!
. . . a primo example of the laziest, easiest type of ad concept . . . .
This might be an all-time low for both Hillary Sexism Watch and for Axe ads. And that’s really saying something.
Can we look forward to a CGId Clinton doing the Bom Chicka Wah Wah dance next? Oooh! Maybe a dubbed Obama extolling the virtues of skin whitening creams!
Well, something had to pull me out of this five-day virus-induced stupor.
This is worth another click to the CCFC form that will transport your complaint to Unilever, makers of Axe and Dove.