Comments on: Because there was no evidence that candy cigarettes led to smoking http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/ Blog of Parents for Ethical Marketing Thu, 24 Jul 2008 00:52:12 +0000 http://wordpress.org/?v=2.2.3 By: Mark’s Daily Apple » Blog Archive » Friday Link Love http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-848 Mark’s Daily Apple » Blog Archive » Friday Link Love Fri, 14 Mar 2008 19:24:05 +0000 http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-848 [...] Parent’s for Ethical Marketing rants about kids and candy. [...] […] Parent’s for Ethical Marketing rants about kids and candy. […]

]]> By: Shaping Youth http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-730 Shaping Youth Fri, 15 Feb 2008 18:35:51 +0000 http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-730 uh...kinda...that's the kind of lift and reveal/macabre black humor counter-marketing we use in Shaping Youth's older teen media literacy sessions to show them the absurdity of what they're buying into...Then we shift it to the positive to have them design their own product packaging/profit motivation/biz plan for a healthier creation...that said...I DO like the idea in some ways as a UGC contest for a social media hub or machinima/virtual world PSA for edgier teens... Sardonic wit aside, my only cautionary red flags pique from younger bored tweens (13-ish) who already seem to be testing Darwinian limits in 'choking games' and such with morbidity outcomes...so I'm not sure planting the idea is a great one just yet until we have a better handle on the truth or dare side of product marketing in terms of making more strides/advancements in media literacy. As it is, younger kids are getting caught in the fishnet stranglehold of some of these weird products in wannabe mode...So for now, I think I'll continue to demo the 'duh' factor for Shaping Youth sessions and let the kids create the positive 'change they wish to see in the world'...(and actually...um...you DO have a good advertising mind, Jeff!) Lisa, what d'ya say, should we team up on something like this down the line to do a PSA or something? THAT could be funny/useful, actually...explaining what it is our orgs are about!! Think on it...best, Amy uh…kinda…that’s the kind of lift and reveal/macabre black humor counter-marketing we use in Shaping Youth’s older teen media literacy sessions to show them the absurdity of what they’re buying into…Then we shift it to the positive to have them design their own product packaging/profit motivation/biz plan for a healthier creation…that said…I DO like the idea in some ways as a UGC contest for a social media hub or machinima/virtual world PSA for edgier teens…

Sardonic wit aside, my only cautionary red flags pique from younger bored tweens (13-ish) who already seem to be testing Darwinian limits in ‘choking games’ and such with morbidity outcomes…so I’m not sure planting the idea is a great one just yet until we have a better handle on the truth or dare side of product marketing in terms of making more strides/advancements in media literacy.

As it is, younger kids are getting caught in the fishnet stranglehold of some of these weird products in wannabe mode…So for now, I think I’ll continue to demo the ‘duh’ factor for Shaping Youth sessions and let the kids create the positive ‘change they wish to see in the world’…(and actually…um…you DO have a good advertising mind, Jeff!)

Lisa, what d’ya say, should we team up on something like this down the line to do a PSA or something? THAT could be funny/useful, actually…explaining what it is our orgs are about!! Think on it…best, Amy

]]> By: Jeff Zuckerman http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-729 Jeff Zuckerman Fri, 15 Feb 2008 15:29:56 +0000 http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-729 You know, it's kind of funny in a way if you think about it--candy cigarettes. Someone came up with that idea. And I can remember them 50 years later. Some were this chalk stuff, like white Necco wafters. Some were bubble gum. Meanwhile, my father smoked three packs a day and had a heart attack at 38. What a riot! So how about PEM starting a contest for a fun new candy product? You know, have a "And the Winning Idea for a New Candy Product" where it's something like, "Lethal Injection Liquid Fun Pops" (In Three Flavors!) or "New Eighty Proof Vodka-Flavored Drinx Mix--Just Add It to Your Orange Juice and Start Your Day Off in a Fun! Way!" and you have these fake commercials and all. They wouldn't have to be deadly. "Kids, try new Testicles Squeeze Pops." Obviously, I don't have a good advertising mind, but you get the idea. I know, I know--it's been done, right? You know, it’s kind of funny in a way if you think about it–candy cigarettes. Someone came up with that idea. And I can remember them 50 years later. Some were this chalk stuff, like white Necco wafters. Some were bubble gum. Meanwhile, my father smoked three packs a day and had a heart attack at 38. What a riot!

So how about PEM starting a contest for a fun new candy product? You know, have a “And the Winning Idea for a New Candy Product” where it’s something like, “Lethal Injection Liquid Fun Pops” (In Three Flavors!) or “New Eighty Proof Vodka-Flavored Drinx Mix–Just Add It to Your Orange Juice and Start Your Day Off in a Fun! Way!” and you have these fake commercials and all. They wouldn’t have to be deadly. “Kids, try new Testicles Squeeze Pops.” Obviously, I don’t have a good advertising mind, but you get the idea.

I know, I know–it’s been done, right?

]]> By: Friday WTF: BLOW energy drink at Hoyden About Town http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-726 Friday WTF: BLOW energy drink at Hoyden About Town Fri, 15 Feb 2008 08:28:59 +0000 http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-726 [...] [Via Corporate Babysitter.] [...] […] [Via Corporate Babysitter.] […]

]]> By: Shaping Youth http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-725 Shaping Youth Fri, 15 Feb 2008 07:40:59 +0000 http://www.parentsforethicalmarketing.org/blog/2008/02/14/because-there-was-no-evidence-that-candy-cigarettes-led-to-smoking/#comment-725 Your picture is much more poignant than mine...I linked to that one on the Hershey's post (did ya read, "Corporate Blunders are a Dime (Bag) A Dozen" on Shaping Youth? In sum, another oopsie/marketing move...ICE (breaker) powder pacs" that looked so much like cocaine it lagged law enforcement into costly analysis...The candy is evidently 'being phased out now" (rather than shelving them...another dumb PR move, but hey) Anyway, here's the post: http://www.shapingyouth.org/blog/?p=1065 p.s. Glad you're feeling better...I'm 'not in the mood for this' sounds soooooooooooo familiar. ;-) Your picture is much more poignant than mine…I linked to that one on the Hershey’s post (did ya read, “Corporate Blunders are a Dime (Bag) A Dozen” on Shaping Youth?

In sum, another oopsie/marketing move…ICE (breaker) powder pacs” that looked so much like cocaine it lagged law enforcement into costly analysis…The candy is evidently ‘being phased out now” (rather than shelving them…another dumb PR move, but hey) Anyway, here’s the post: http://www.shapingyouth.org/blog/?p=1065

p.s. Glad you’re feeling better…I’m ‘not in the mood for this’ sounds soooooooooooo familiar. ;-)

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