Comments on: From a leading supplier of competitive media, product, and consumer intelligence http://www.parentsforethicalmarketing.org/blog/2008/02/23/from-a-leading-supplier-of-competitive-media-product-and-consumer-intelligence/ Blog of Parents for Ethical Marketing Mon, 1 Dec 2008 20:38:51 +0000 http://wordpress.org/?v=2.2.3 By: Lisa @ Corporate Babysitter http://www.parentsforethicalmarketing.org/blog/2008/02/23/from-a-leading-supplier-of-competitive-media-product-and-consumer-intelligence/#comment-814 Lisa @ Corporate Babysitter Tue, 26 Feb 2008 14:32:10 +0000 http://www.parentsforethicalmarketing.org/blog/2008/02/23/from-a-leading-supplier-of-competitive-media-product-and-consumer-intelligence/#comment-814 @NQC, I don't mind being labeled an opinion leader, but a six-year-old? Or a ten-year-old, for that matter? The fact that a little kid is "influencing" my child's "purchasing decisions" is kind of creepy, and encouraging that notion is even creepier. Is that the kind of position that adults want to put kids into? And I don't buy the excuse that "it happens anyway, we just document it." Reports like this encourage adults to give more power to children than they should/are ready to have. @NQC, I don’t mind being labeled an opinion leader, but a six-year-old? Or a ten-year-old, for that matter? The fact that a little kid is “influencing” my child’s “purchasing decisions” is kind of creepy, and encouraging that notion is even creepier. Is that the kind of position that adults want to put kids into? And I don’t buy the excuse that “it happens anyway, we just document it.” Reports like this encourage adults to give more power to children than they should/are ready to have.

]]> By: The Not Quite Crunchy Parent http://www.parentsforethicalmarketing.org/blog/2008/02/23/from-a-leading-supplier-of-competitive-media-product-and-consumer-intelligence/#comment-813 The Not Quite Crunchy Parent Tue, 26 Feb 2008 14:18:55 +0000 http://www.parentsforethicalmarketing.org/blog/2008/02/23/from-a-leading-supplier-of-competitive-media-product-and-consumer-intelligence/#comment-813 LOL - not quite that simple but, marketers look at both children and adults this way. BTW - Lisa - you would be labeled an "opinion leader" or an "innovator" - which is another way of saying "leader". Disney might not read this and think they should license their princess properties to a cell phone company but, if they did then they would start their ad campaign by focusing on the types of programs that "leaders" watch. LOL - not quite that simple but, marketers look at both children and adults this way.

BTW - Lisa - you would be labeled an “opinion leader” or an “innovator” - which is another way of saying “leader”.

Disney might not read this and think they should license their princess properties to a cell phone company but, if they did then they would start their ad campaign by focusing on the types of programs that “leaders” watch.

]]> By: Jeff Zuckerman http://www.parentsforethicalmarketing.org/blog/2008/02/23/from-a-leading-supplier-of-competitive-media-product-and-consumer-intelligence/#comment-800 Jeff Zuckerman Mon, 25 Feb 2008 02:08:30 +0000 http://www.parentsforethicalmarketing.org/blog/2008/02/23/from-a-leading-supplier-of-competitive-media-product-and-consumer-intelligence/#comment-800 "and be empowered to create marketing campaigns that speak to these influential cohorts." It's all about empowerment, Lisa. Sort of like the civil rights movement? Or Solidarnosc in Poland, or the suffragists? It's pretty much the same thing, really. I mean, I don't want to exaggerate, but it calls to mind Nelson Mandela and Gandhi. You know, in terms of the whole empowering social change thing. Maybe not Gandhi. Say, speaking of your six-year-old, you must be proud that she's part of an influential cohort. So, like, does that mean the part where she's all, "Today, I'm going to get on the bus with my left foot first," and then the kid behind her is all, "I will too." You know what that makes her? Empowered! That is like so totally way cool! “and be empowered to create marketing campaigns that speak to these influential cohorts.”

It’s all about empowerment, Lisa. Sort of like the civil rights movement? Or Solidarnosc in Poland, or the suffragists? It’s pretty much the same thing, really. I mean, I don’t want to exaggerate, but it calls to mind Nelson Mandela and Gandhi. You know, in terms of the whole empowering social change thing. Maybe not Gandhi.

Say, speaking of your six-year-old, you must be proud that she’s part of an influential cohort. So, like, does that mean the part where she’s all, “Today, I’m going to get on the bus with my left foot first,” and then the kid behind her is all, “I will too.”

You know what that makes her? Empowered! That is like so totally way cool!

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