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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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Parents for Ethical Marketing on Facebook and Twitter

On Facebook? Become a fan of PEM! Or follow me on Twitter!

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HealthyToys.org Lead Check

Lead content in toys? Find out now.

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Watch "The Story of Stuff"

Ninety-nine percent of the stuff we purchase is trashed within six months. A must-see story of our materials economy.

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Promoting research on marketing to children, or, PEM goes international

A student in the U.K. contacted PEM via our Facebook page with a request to respond to a survey. Danilen Nursigadoo is conducting a survey for a research paper on advertsing aimed at children.

I warned him that the results from Corporate Babysitter readers wouldn’t be a proper representative sample of parents, but he’d like our input anyway.

I’m all for encouraging any education about marketing to children. Survey is here.

Danilen, please do let us see the results of your research!

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