Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.
Members receive action alerts and a monthly e-newsletter.
Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.
Think pink! And puppies! And princesses!
From the Journal of Consumer Research
New campaign addresses quality of menu items
Research looks at First Amendment implications of restricting marketing in schools.
Ad Campaign Appeals To Young, Hip, Influenced-By-Ad-Campaigns Demographic
. . . a multimillion dollar broadcast, radio, print, billboard, and online viral campaign . . . [is] showing tremendous impact on the cool, media-savvy rebels who distrust authority, prize alternative culture, think outside of the mainstream, and are willing to base their actions entirely on advertising images presented to them on TV.
via AdFreak