The Onion: Counterculture Ad Fair sponsored by Procter and Gamble
Ad Campaign Appeals To Young, Hip, Influenced-By-Ad-Campaigns Demographic
. . . a multimillion dollar broadcast, radio, print, billboard, and online viral campaign . . . [is] showing tremendous impact on the cool, media-savvy rebels who distrust authority, prize alternative culture, think outside of the mainstream, and are willing to base their actions entirely on advertising images presented to them on TV.
via AdFreak