CARU and MPAA agree to watch out for PG-13 movie ads directed at younger kids. We had asked the MPAA to review their guidelines, as did the FTC. (Advertising Age)

Discussions about the new caffeinated candy at MarketingProfs and Shaping Youth. Note to Mars and Hershey: we better not see any of these products at a kids’-eye level.

Shocking, but true: Reducing kids video time reduces obesity. 

New blog alert: Beyond Mom. Case in point: Build-A-Bear? F-That!

Speaking of blogging: Bob Garfield discusses anonymous e-attackers in light of the recent suicide of advertising executive Paul Tilley.

[Bloggers] should also face a truth that is immutable online and off: Words matter. To write them, to host them, to hit “send” is easy. To take responsibility is hard.

A thoughtful and important post. Guess I’m still stinging.

This entry was posted on Wednesday, March 5, 2008 at 11:01 am and is filed under Movies, Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.