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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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Parents for Ethical Marketing on Facebook and Twitter

On Facebook? Become a fan of PEM! Or follow me on Twitter!

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American Eagle 'down-sizing' into kids wear

Twenty-two employees researched kids at homes - and in school! - for a whole year.

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Watch "The Story of Stuff"

Ninety-nine percent of the stuff we purchase is trashed within six months. A must-see story of our materials economy.

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Sitter’s Checklist: The power of parents

How to Inoculate Your Children Against Advertising. One mom’s account of media education in the home. 

Corporate marketing v. individual choices: who is responsible for our good health? From Mark Sisson’s Daily Apple.

More on the power of parent blogging: Mother’s Blog Spawns Investigation Into Unsafe Car Seats 

An alternative to buying Disney bath toys: Free bath toys await in your toybox, kitchen, and garage. One of many great parent-reader ideas from Parent Hacks.

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