Children’s hospital not “selling” naming rights, just naming new trauma center after the company that donated $10 mil
RE: the Abercrombie & Fitch children’s hospital wing: We learn from today’s New York Times article that there is a difference between selling naming rights and naming something after a corporation that donates to you.
Uh-huh.
We also learn that the lobby of the new Nationwide Children’s Hospital Emergency Department and Trauma Center will be named after Limited Too and Justice retail chains.
Interesting.
The Consumerist illustrates what the new hospital wing might look like, as does Reality Rant.
Commenters? Before writing with creative suggestions on relocating my family to South Korea, please take five minutes to read the reasoning behind the request for the hospital to reconsider the name of the new wing. Thanks.
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Sexy Teen Retailer Bad, Lead Toy Maker Good
Abercrombie Name Should Not Be on Children’s ER
Abercrombie Presents the Hottest Emergency Room for Children Ever (Hey, Gawker, if you’re going to reference my post):
. . . . judging by a 2006 Salon profile of the company they are probably right. In it, Abercrombie CEO Mike Jeffries defended thongs for middle school girls, which had been imprinted with statements like “Eye Candy” and “Wink Wink,” by saying “You know what? I still think those are cute underwear for little girls. And I think anybody who gets on a bandwagon about thongs for little girls is crazy.” . . . After the jump, an outraged anti-Abercrombie letter signed by 16 “advocacy organizations” and “about 800 Ph. D.’s,” according to one of the signatories.
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