Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.
Members receive action alerts and a monthly e-newsletter.
Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.
Think pink! And puppies! And princesses!
From the Journal of Consumer Research
Harmless child's play or virtual insanity?
Plenty of wiggle room under new guidelines.