From the makers of Disney My Baby Princess, Sluts! I mean, Struts!
Some product managers and their creatives were up just a little too late (and possibly smoking just a little too much) reading the latest Four-Year-Old-Girl-Thought-Leader data:
Says here that four-year-old girls love horses.
Yep. And that they love makeup. And princesses.
And tiny little thongs. Heh, heh. And strappy five-inch heels.
Hey! Wait. One. Minute!
Genius!
I’m waiting for the day when one of them says, Maybe we should give those little girls another option.
“Fashion’s back and it’s got a brand new name… Struts!”
The Struts brand is an attitude and a lifestyle for girls who are on the cutting edge of what’s hot in fashion
Struts combine a girl’s natural fondness of horses and her love for fashion dolls.
Struts will be the new buzz word on the playground - the new word of mouth brand with a sense of hipness - Fashion with a Kick!
FOUR-YEAR-OLDS, people, do NOT have the attitudes or the lifestyles of adults, are NOT on the cutting edge of what’s hot, are NOT hip, and should NOT be classified as word-of-mouth marketers.
Just writing this post makes me feel like taking a shower.
March 21st, 2008 at 6:01 pm
I almost don’t even have words for what a stupid idea this toy is.
When I was 4? I still thought the worms and snails out in the garden were the epitome of a good time.
March 22nd, 2008 at 11:03 am
Hubba, hubba. I’m thinking $8,000 an hour for that pony ride.
March 24th, 2008 at 12:12 am
Hey Lisa, as I just posted in the comments on Echidne of the Snakes’ site:
“I thought this was a PhotoShop joke, I really, really DID.
Nothing like a lil’ filly in platform shoes teachin’ kids how to strut their stuff and search for stallions, bleh.
Just when I was collecting info about POSITIVE horse messaging to do a piece on girls’ interests/’all things girl’ this week to wrap up Women’s History month on Shaping Youth…I’m featuring Girls Horse Club.com and the Bella Sara trading cards e-world. sigh.
Guess I need to include this one as the antithesis, even though it makes me want to whinny and rear up to clomp someone on the head.
On a positive note, we’ll also be featuring “Girls Rock,” Green Global Girls & the Girls Get Real tour as well as deconstructing ‘pink think’ etc.”
—It’s kinda like “The Pussycat Dolls/Equine Version”…clearly concur on the shower. bleh. Seems ‘Strutz’ should’ve never made it outta the stable of product dev in this iteration. “Katy, bar the door…”
March 24th, 2008 at 5:25 am
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June 11th, 2008 at 1:06 pm
[…] far towards sexualizing the most mundane toys to appeal to Paris-Hilton-like children such as the Disney Horses—Strutz (for girls who are on the cutting edge of what’s hot in […]