P & G removes eating disorder how-to article from beinggirl.com
As of Saturday morning, the article promoting eating-disordered behaviors at beinggirl.com had been removed.
Thanks to everyone who blogged about this (especially Rachel, where I first read about it) and to those who took the time to write or to call.
I had received an email from Procter & Gamble after I complained and, as noncommital as it was, at least they responded to me (yes, I’m looking at you, Target):
Thanks for contacting us.
We appreciate your taking the time to let us know how you feel. Please be assured I’m sharing all of your comments with our P&G Management Team.
Thanks again for writing!
P&G Team
Did P & G recognize the error they made by publishing the article? Or did they receive a significant amount of complaints from customers? Does it matter?
As we’ve seen before, some companies do listen. Although I still wouldn’t recommend the site to anyone’s daughter, I give P & G some credit for pulling the article.
Onward and upward!

March 24th, 2008 at 1:03 pm
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March 24th, 2008 at 4:06 pm
Well done…And Lisa, Dr. Robyn (from Kiss my Assets) and I are meeting on 4/3 before the CCFC summit if you want to join us for a F2F howdy-doo! :-) When do you fly into town?
March 24th, 2008 at 7:31 pm
Amy, I’d love to, but will be getting in around 4:00 and connecting with my sister-in-law before the get-together that evening — thanks for the invite though!
March 25th, 2008 at 4:12 pm
Hi Lisa, thanks for the tip! I did a little bit of sleuthing and discovered that the disordered eating article is still up on the Canadian site, goshdarnit! I blogged about it here if you want to spread the news around: http://www.shamelessmag.com/blog/2008/03/beinggirlca-advocates-disordered-eating-bringing-/
March 25th, 2008 at 5:30 pm
Actually, I was able to see the article…
I don’t think that they took it down yet.
I was able to access it through the canadian site
March 25th, 2008 at 6:13 pm
Unbelievable. Thanks Thea and Brianne for letting me know.
April 10th, 2008 at 10:23 pm
[...] Parents for Ethical Marketing newsletter arrived in my in-box yesterday. One article in particular caught my attention – ‘Fitting In While Standing Out: Six Tips to Help your Child Cope with Feeling Fat in a “Thin is In” World’. This is something I think about alot because I was a chubby kid, a chubby tween, and eventually a thin teenager and now an adult who obsesses about her weight. Inevitably I’m trying my hardest not to pass on my weight issues to The Bee and in so doing I’m slowly trying to change my own attitudes toward my weight. However, there is the reality to life that if you child is over-weight, no matter how healthy your own body image is, outside influences are bound to make your child feel like crap. Read more… [...]