About PEMBlogNewsResourcesContact Us
News & Events

Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

Learn More...

News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

Read More...

 

Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

Read More...

 

Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

Read More...

 

McDonald's Wants to Clear Its Food Rep

New campaign addresses quality of menu items

Read More...

 

Is it a corporations's right to advertise in public schools?

Research looks at First Amendment implications of restricting marketing in schools.

Read More...

I guess Mom was right, no one likes a complainer

Receiving an actual response from Procter & Gamble reminds me of the all the organizations I haven’t heard back from. Here’s an update of recent past efforts:

Nationwide Children’s Hospital (re: Abercrombie & Fitch naming rights): nothin’
Girl Scouts of America (re: affiliation with Unilever/Axe): nada
HarperCollins (re: publishing Mackenzie Blue): zero
Target (re: snow angel): zilch
Motion Picture Association of America (on ads for PG-13 movies): *crickets*

Commerical Alert offers us another chance to contact HarperCollins and let them know we’re not so thrilled with their new product-placement/advertising-filled books for tween girls by Tina “parents are tweenabees” Wells.

Unrelated: I did hear back from Northwest Airlines after I filed a complaint on their website. They gave me 5,000 miles, too. Now if they can just get me to Boston on time.

Leave a Reply