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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

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News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

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Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

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Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

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McDonald's Wants to Clear Its Food Rep

New campaign addresses quality of menu items

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Is it a corporations's right to advertise in public schools?

Research looks at First Amendment implications of restricting marketing in schools.

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UPDATE: Should have been more specific with P & G, a multinational corporation

From our friends at Shameless Magazine Blog and from commenter Brianne: turns out the beinggirl.com article on eating-disordered behavior was removed from the U.S. site. But not the Canadian site. And, with more than forty sites, who knows where else it (or something like it) still exists.

Thea at Shameless finds even more reasons to block beinggirl.com at your house.

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