I’m anticipating some new visitors to Corporate Babysitter after I pass around my card at CCFC’s annual summit (Consuming Kids: The Sexualization of Children and Other Commercial Calamities) this week in Boston. For them, here’s a quick introduction to Parents for Ethical Marketing.

Welcome CCFC Summit Attendees! 

Parents for Ethical Marketing is a group of parents (and others) who are concerned about the effects of marketing and consumerism on children.

Our mission statement:  Through parental awareness, public pressure, and legislative initiatives, Parents for Ethical Marketing encourages corporations to adopt responsible marketing standards and practices that sustain the health of children and families.

We define ethical marketing as

– targeting only consumers who can perceive and understand the persuasive tactics in commercials;
– promoting products that are not harmful to children; and
– supporting strong families by respecting parental authority in the parent-child relationship.

To read about why I started PEM, please visit my old blog.

News and events are listed on the left-hand column of this page. You can access our Resource page by clicking on the word “Resources” along the top of this page.

Depending upon your interests, new readers may enjoy one of these blog posts:

What Do Parents Want, Anyway? 
Ad creep in the last available space, or, why do tweens need more pulp?
Your alternative to the Scholastic Book Fair

And if you are new to blog reading, you can find something of interest by either typing in a search term in the box in the upper right corner or by clicking on a topic from the list in the right-hand column (under “Categories”). You can also browse around through everything I’ve posted by clicking on “Previous Entries” at the bottom of each page.

If we’ve met at the CCFC summit, please say hello in the comment section by clicking on the word “Comment” at the end of this post.

And finally, take a moment to sign up for our newsletter and be counted among the members of Parents for Ethical Marketing.

Thanks for visiting!

This entry was posted on Thursday, April 3, 2008 at 6:00 pm and is filed under CCFC Summit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.