Comments on: But you’re no stranger, you’re Ronald McDonald! http://www.parentsforethicalmarketing.org/blog/2008/04/11/but-youre-no-stranger-youre-ronald-mcdonald/ Blog of Parents for Ethical Marketing Mon, 1 Dec 2008 22:37:47 +0000 http://wordpress.org/?v=2.2.3 By: Lisa @ Corporate Babysitter http://www.parentsforethicalmarketing.org/blog/2008/04/11/but-youre-no-stranger-youre-ronald-mcdonald/#comment-984 Lisa @ Corporate Babysitter Thu, 17 Apr 2008 13:01:43 +0000 http://www.parentsforethicalmarketing.org/blog/2008/04/11/but-youre-no-stranger-youre-ronald-mcdonald/#comment-984 Jeff, I don't think there's anything wrong with being a cynic when it comes to media. If more people (including kids) were cynics, maybe it would balance out all those who passivley let the messages flow over them without a thought. Jeff, I don’t think there’s anything wrong with being a cynic when it comes to media. If more people (including kids) were cynics, maybe it would balance out all those who passivley let the messages flow over them without a thought.

]]> By: Jeff Zuckerman http://www.parentsforethicalmarketing.org/blog/2008/04/11/but-youre-no-stranger-youre-ronald-mcdonald/#comment-976 Jeff Zuckerman Sat, 12 Apr 2008 14:45:58 +0000 http://www.parentsforethicalmarketing.org/blog/2008/04/11/but-youre-no-stranger-youre-ronald-mcdonald/#comment-976 What's interesting to me (in addition to the nostalgia) is that since the time of Aristotle the basic pitch hasn't changed: "You can trust me." Since this ad was broadcast, hucksters have just gotten better at it, whether it was <a href="http://www.whitehouse.gov/news/releases/2003/01/20030128-19.html" rel="nofollow">President Bush</a> drawing Congress into the war in Iraq, the <a href="http://cei.org/pages/co2.cfm " rel="nofollow">corporate shills</a> denying global warming, <a href="http://abcnews.go.com/GMA/OnCall/Story?id=4138702&page=1" rel="nofollow">Robert Jarvik</a> peddling Lipitor, ad nauseum. The blatant messages like this one are easy. The challenge is teaching kids to be wary of the subtle stuff, without turning them into cynics (like me). What’s interesting to me (in addition to the nostalgia) is that since the time of Aristotle the basic pitch hasn’t changed: “You can trust me.” Since this ad was broadcast, hucksters have just gotten better at it, whether it was President Bush drawing Congress into the war in Iraq, the corporate shills denying global warming, Robert Jarvik peddling Lipitor, ad nauseum.

The blatant messages like this one are easy. The challenge is teaching kids to be wary of the subtle stuff, without turning them into cynics (like me).

]]> By: blue milk http://www.parentsforethicalmarketing.org/blog/2008/04/11/but-youre-no-stranger-youre-ronald-mcdonald/#comment-974 blue milk Sat, 12 Apr 2008 11:41:39 +0000 http://www.parentsforethicalmarketing.org/blog/2008/04/11/but-youre-no-stranger-youre-ronald-mcdonald/#comment-974 I think I'd rather trust my kid with the stranger.. could Ronald look any weirder? I think I’d rather trust my kid with the stranger.. could Ronald look any weirder?

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