Comments on: Dove’s Campaign for Real Beauty won’t die, takes me down memory lane

By: Lisa @ Corporate Babysitter

Lisa @ Corporate Babysitter — Thu, 17 Apr 2008 12:59:10 +0000

@Tracee Sioux, perhaps the opposite is also true — if I don’t buy Dove maybe Unilever will reconsider some of its other horrendous marketing practices (as lauredhel points out). I think the Axe ads (among others) do more harm than the Dove brand does good.

By: lauredhel

lauredhel — Thu, 17 Apr 2008 07:16:36 +0000

Slim-Fast is the least of it. Their Axe/Lynx campaigns are excruciatingly misogynistic, and Unilever are a massive purveyor of racist ads for skin-whitening creams (Pond’s White Beauty, Double White and so on), in the subcontinent and other areas of Asia.

Their Dove marketing is hardly feminist – upping the size of the models by one or two clicks is not exactly much of a concession when you’re marketing silky-smooth armpits and cellulite cream.

By: Tracee Sioux

Tracee Sioux — Tue, 15 Apr 2008 21:37:53 +0000

If you buy soap – and I assume everyone does – why would you buy a non-donating brand/bad beauty message brand instead of Dove?

I get that Unilever is talking out of both sides of their mouths with Dove and Ax but I like to think that if I buy Dove because I like their beauty ideal marketing maybe they will try other positive approaches.

I also think that watching Dove’s sales skyrocket encourages Oil of Olay and other brands to role out better, more girl-positive marketing too.

With so many really horrible messages I guess I’m thrilled that one company is trying something positive and if we buy their product we’ll get more of that kind of marketing. Of course they’re doing it to make money – we live in a capitalistic society.