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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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BSM Media/Marketing to Moms Coalition might want to double-check their mailing list

From my inbox: 

Join Maria Bailey, author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market” and CEO of BSM Media as she moderates a panel of top mom bloggers and representatives from the most respected blog networks.  Bailey in partnership with the Marketing to Moms Coalition will provide a discussion forum allowing you to hear first-hand how Mom Bloggers want to work with brands, the importance of relationships and how to effectively engage them as your best marketing partner.

Dear BSM Media and Marketing to Moms Coalition:

Thank you for your thoughtful invitation to help me learn about how to engage Mom bloggers as marketing partners.

However, I don’t think that I am your target market for this session. I’m not a marketer.

What I’m trying to do is to help parents raise healthy kids who don’t think that their self-worth is based on what they buy or how they look.

In fact, and this is the funny part, I often write about the tactics used by marketers to reel in and convince parents and kids that should buy products that they really don’t need. Or want. And that aren’t good for the planet.

I think it’s great that you are working to engage bloggers. Perhaps next time you might even invite me to be on your panel.

Or, maybe not.

Sincerely,

Lisa Ray
Mom & Blogger

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