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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

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Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

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Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

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McDonald's Wants to Clear Its Food Rep

New campaign addresses quality of menu items

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Is it a corporations's right to advertise in public schools?

Research looks at First Amendment implications of restricting marketing in schools.

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Sitter’s Checklist: Now with even more reasons to ridicule Dove’s Campaign for Real Beauty

So how, exactly, does a ridiculous book published by a vanity press get a review in Newsweek? “My Beautiful Mummy” book: Newsweek beat-up sucks most in

The Anti-Advertsing Agency wants to help some poor marketer break free of their soul-sucking career: Foundation For Freedom announces grant program: The 2008 AAAFFFA

The Cause Marketing Forum will feature professionals who have produced the “most outstanding cross-sector campaigns” like Unilever’s Campaign for Real Beauty. We all know how Unilever contributes to the very problem they are claiming to help in the Onslaught video, but did you know about the palm oil? From Greenpeace:

2 Responses to “Sitter’s Checklist: Now with even more reasons to ridicule Dove’s Campaign for Real Beauty”

  1. Ariah Fine Says:

    Wow, that was a phenomenal video.

  2. YouTubesday: Palm Oil, $3Trill, Water(boarding), Poison, and Condi at Trying to follow Says:

    […] Dove and Palm Oil (ht. Corporate Babysitter) […]

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