Call to action: P&G looks for feedback on MTV and BET programming
Procter & Gamble has set up a toll-free hotline for feedback on whether or not they should continue advertising on MTV and BET.
(800) 331-3774
The Enough is Enough Campaign has asked P&G to remove its commercials from some of the programming on MTV and BET:
Proctor & Gamble has a campaign called, “My Black Is Beautiful.” . . . the campaign is about affirming the inner and outer beauty of black women. It seeks to affirm the young black girls who “are at risk of allowing the negative images of Black women in media and entertainment to define their standard of beauty,” and “to affect positive change in the way Black women are reflected in the popular culture.”
. . . The problem is that Proctor & Gamble is one of the largest, if not the largest corporate sponsor of music video programs on Black Entertainment Television; video programs that sexually objectify women, portray black men as pimps and gangsters, and promote ideas that are antithetical to this “My Black Is Beautiful.”
Sound familiar? P&G, however, actually responds by asking us what we think. Let’s tell them.
(800) 331-3774
Please spread the word, especially to those who have kids who watch MTV and BET.
Enough is Enough and Parents Television Council also recently released The Rap on Rap: A Content Analysis of BET and MTV’s Daytime Music Video Programming (report pdf).
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