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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

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Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

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Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

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Ads on children's social networking sites

Harmless child's play or virtual insanity?

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Pepsi and Coke to reform marketing efforts to kids (maybe)

Plenty of wiggle room under new guidelines.

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Sitter’s Checklist: Bad news for Dove, Bus Radio, and morning talk shows

Dove’s ‘Real Beauty’ Pics Could Be Big Phonies: I am willing to give my first-born to the person who proves that this is true. UPDATE: Rats.

After monitoring the music and ads, parents and school officials say Show could be over for Bus Radio on Seminole County school buses

I’d like to take a stab at what Heather Armstrong wanted to twitter after the embarrassing debacle that passed for a mommy-blogger interview on The Today Show. Such a lost opportunity to introduce the blogosphere to the rest of the world.

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