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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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News & Events

Tobacco marketing works on kids

Shocking report reveals link between tobacco advertising and tobacco use among youth

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France bans television shows aimed at kids under three

Channels cannot promote BabyTV or BabyFirstTV

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Olympian Michael Phelps endorses Frosted Flakes, becomes McDonald's ambassador

Goes "for the quick cash of pushing junk food at the expense of children. . . ."

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Disney Princess Watch: Mickey came to my third birthday party and I have the pictures to proove it

Our Disney Princess Watch feature keeps you current with the newest, the most unusual, and the most inexplicable products featuring Disney Princesses and other Disney characters.

For your future Annie Leibovitz, Disney introduces the Disney Pix Jr. digital camera especially designed for the youngest photographers — your three-year-old.

camer2.jpg

WARNING: This product contains a chemical known to the State of California to cause cancer, or birth defects or other reproductive harm.

Don’t worry, little girls, there’s a Disney Princess version just for you!

Of course, no family memories are complete without proof that a Disney character was there: With the Disney Pix Jr., kids can place Disney characters into all of their photos. Imagine Mickey joining your family reunion! Or Minnie at your sister’s bat mitzvah!

Some “child advocates” question how a $60 camera contributes to a three-year-old’s learning and development; they obviously did not have the benefit of taking Rationalization 101 in marketing school:

“We saw kids wanting to take pictures with their parents’ $300 Sony cameras,” says Lisa Mancuso, vice president of marketing [at Fisher-Price]. “We filled a gaping need in the marketplace.”

Emphasis mine. The key word here is “gaping.”

Here’s an idea:

Make a camera using a small rectangular box or small animal cracker box. For the lens, glue a piece of felt, fabric, or cardboard on the front center of the box. You can even use a lid from a plastic milk container . . . .

~~~ 

Read The Princess Problem: There’s More Than One Way of Being Pretty

2 Responses to “Disney Princess Watch: Mickey came to my third birthday party and I have the pictures to proove it”

  1. Jeff Zuckerman Says:

    Good point, good laughs. You just got me wondering if they still make those View-Master picture viewer deals from my childhood, which, like Etch-aSketch and Colorforms, were about as high tech as things got in the 1950s and 1960s.

    Surprisingly, Fisher-Price does still manufacture View-Masters. Hard to believe that in a world where 5-year-olds have cell phones and digital cameras that kids would view low-tech 3D snapshots of otters, sharks, and head lice at play.

    But wait, what’s this? What picture reels can the shopper consume on the Official View-Master Web site?

    Disney Handy-Mandy, Disney Little Einstein, Disney Bambi, Charlie Brown Christmas (wha’? Oh, wait, it’s okay. They imbed commercials for Dolly Madison cupcakes.) Disney Beauty and the Beast, Disney Toy Story, Disney Monsters, Barbie This, Barbie That.

    Okay, am I forgetting something? Didn’t they used to have these 3D pictures of kangaroos and hot air balloons and the Taj Mahal at play?

  2. Shaping Youth » Breaking the Color Code & Princess Power Says:

    […] encouraging to see so many great minds out there trying to shake it up and make the world a healthier place in the media sphere for […]

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