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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

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News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

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Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

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Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

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McDonald's Wants to Clear Its Food Rep

New campaign addresses quality of menu items

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Is it a corporations's right to advertise in public schools?

Research looks at First Amendment implications of restricting marketing in schools.

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Sitter’s Checklist: Quick PEM updates

Last week I met with PEM’s web designer and cool dad Trevor from Space2Burn. (Did I mention award-winning? Their site for the Minnesota Energy Challenge won an award at the Minnesota Council of Nonprofit’s Technology and Communications Conference.) Trevor’s the one who found the baby legs/business pants image that we all love so much. We’re going to be making some changes to the PEM site and to the monthly newsletter (sign up here).

A quick look at the IRS Charities & Nonprofits web page (Where is my exemption application?) tells us that they are finally reviewing the 501(c)3 applications they received in January — that’s us! For those keeping score at home, we’re waiting for the magical exemption so that we can began to solicit funding to keep PEM going.

When that exemption comes through, we’re going to join Buy the Change, a cool new (local) tool for buying, selling, and event announcements. Sort of a Craig’s List for do-gooders. Seventy percent of the fees go to the nonprofit of your choice.

In other social networking news, my old friend and former coworker Lee (a sorta bigwig at Yamamoto Moss Mackenzie) encouraged me to become LinkedIn. So I did. With that and Facebook (my page and a page for PEM), I’ve got all the networking I can handle.

One Response to “Sitter’s Checklist: Quick PEM updates”

  1. Zack Steven Says:

    Howdy Lisa. Glad to hear you’ll be joining buythechange! We’ve come a long way since we talked at the MCN Technology Conference. As the father of boys 3 and 5 I think what PEM stands for is really important and it’s just the kind of initiative our site is designed to support and promote.

    Thanks for your efforts, and here’s hoping the 501(c)3 details come through soon!

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