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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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American Eagle 'down-sizing' into kids wear

Twenty-two employees researched kids at homes - and in school! - for a whole year.

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Babysitter Approved: Unplug Your Kids Store

Mom Unplugged confesses to becoming a blog capitalist with the introduction of the Unplug Your Kids Store, but she’s really just doing all of us a tremendous favor.

If you’re not familiar with Mom Unplugged, she’s already famous for her toy recommendations as well as her kids’ projects. With the Unplug Your Kids Store, she’s going to rummage through Amazon.com to bring us the best toys and books for kids:

I really hope that my store can help people cut through some of the toy and book junk out there. Having only a Walmart and Kmart to shop at for toys has made me an expert online shopper. I would like to pass along the good finds to others. . . . Most of what I recommend, we have and love. The rest is stuff I would like to have and love!

Plus, she’s promised me NO DISNEY PRINCESSES. I’m guessing we’ll never see anything with a licensed character at all. At least that’s what I’m hoping.

Thanks, Mom Unplugged, for helping promote good, safe books and toys for our kids — and helping to support PEM’s mission to sustain the health of children and families. You are Officially Babysitter Approved!

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3 Responses to “Babysitter Approved: Unplug Your Kids Store”

  1. Mom Unplugged Says:

    Thanks for your endorsement Lisa, it means a lot! And no…there will be NO LICENSED CHARACTERS in my store. Also no loud, flashing, battery-operated “educational toys,” another of my pet peeves. I am honored to be “Babysitter Approved.” Thank you!

  2. Tracee Sioux Says:

    I’m going to check that out.

  3. blue milk Says:

    Thanks for bringing this to our attention.

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