Comments on: Sitter’s Checklist: Super Marketing Edition http://www.parentsforethicalmarketing.org/blog/2008/06/03/sitters-checklist-super-marketing-edition/ Blog of Parents for Ethical Marketing Mon, 1 Dec 2008 21:32:17 +0000 http://wordpress.org/?v=2.2.3 By: YouTubesday: Greenwashing, UnConvention, Cool Kids, and Maxed Out at Trying to follow http://www.parentsforethicalmarketing.org/blog/2008/06/03/sitters-checklist-super-marketing-edition/#comment-1308 YouTubesday: Greenwashing, UnConvention, Cool Kids, and Maxed Out at Trying to follow Tue, 29 Jul 2008 09:55:07 +0000 http://www.parentsforethicalmarketing.org/blog/2008/06/03/sitters-checklist-super-marketing-edition/#comment-1308 [...] Barbie’s Greenwashing (ht. PEM) [...] […] Barbie’s Greenwashing (ht. PEM) […]

]]> By: Lisa @ Corporate Babysitter http://www.parentsforethicalmarketing.org/blog/2008/06/03/sitters-checklist-super-marketing-edition/#comment-1171 Lisa @ Corporate Babysitter Tue, 03 Jun 2008 16:23:21 +0000 http://www.parentsforethicalmarketing.org/blog/2008/06/03/sitters-checklist-super-marketing-edition/#comment-1171 Hi Dan, Sara's point (and mine too) is that it's not acceptable to use children as research subjects. Even though parents may purchase the products, it's the kids who ask for them. She's speculating that that's where Disney's going with the research lab. (I also question of validity of market research conducted on people who have been told from birth what they want and why they want it, but that's another topic.) If Disney is only going to conduct research on the adult mind, then that's a different story. If that would cut down on the clutter, etc., I'd be all for it. But I really don't think it will. I think it might add to it -- perhaps in a stealthier way -- but still add to it. Thanks for adding to the conversation! Hi Dan, Sara’s point (and mine too) is that it’s not acceptable to use children as research subjects. Even though parents may purchase the products, it’s the kids who ask for them. She’s speculating that that’s where Disney’s going with the research lab.

(I also question of validity of market research conducted on people who have been told from birth what they want and why they want it, but that’s another topic.)

If Disney is only going to conduct research on the adult mind, then that’s a different story. If that would cut down on the clutter, etc., I’d be all for it. But I really don’t think it will. I think it might add to it — perhaps in a stealthier way — but still add to it.

Thanks for adding to the conversation!

]]> By: danwall88 http://www.parentsforethicalmarketing.org/blog/2008/06/03/sitters-checklist-super-marketing-edition/#comment-1170 danwall88 Tue, 03 Jun 2008 15:47:36 +0000 http://www.parentsforethicalmarketing.org/blog/2008/06/03/sitters-checklist-super-marketing-edition/#comment-1170 "Speaking of Disney, Sara at Gamine Expedition says that Disney’s new ad lab sends shivers down [her] spine. This is just about as creepy as it gets." Hang on, though -- given that advertisers are going to advertise, isn't it better that they figure out who's likely to want their product through research and then tailor messages to those people? Would greatly cut down on clutter, noise, and some of advertising's other unwanted side-effects. “Speaking of Disney, Sara at Gamine Expedition says that Disney’s new ad lab sends shivers down [her] spine. This is just about as creepy as it gets.”

Hang on, though — given that advertisers are going to advertise, isn’t it better that they figure out who’s likely to want their product through research and then tailor messages to those people? Would greatly cut down on clutter, noise, and some of advertising’s other unwanted side-effects.

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