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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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Proof that I am the most ridiculously successful person in the universe

Today I’m honored to be interviewed by Kimberly Bock at Learning SEO Basics: Supporter of Ethical Marketing. Kimberly’s goal is “to establish communication with ethical marketers on a global scale [and] use this blog as a consistent daily feed of ethical marketing resources . . . .” The series includes interviews with Jonathon Colman from The Nature Conservancy and Chris Baskind from Vida Verde Media.

In addition to this interview, several other things have made me feel like a success today. The first was a visit to Corporate Babysitter from someone over at Jaffe Juice who hung around and read a couple pages. And some visits from Shakesville readers. And visitors still coming from Salon.com.

Success!

I also received my first unsolicited media kit. The folks over at the Pioneer Press want me to advertise in their Nonprofit Giving Guide published in November. Not sure how they got my email address, but hey: someone, somewhere thinks I have an ad budget!*

Success!

But the best was when my daughter approached me this morning. She had today’s newspaper in her hand and a look on her face that said: “Uh-oh, get ready for Mom’s head to explode.”

“What?” I said. “What’s wrong?” She handed me the newspaper and I saw this photo.

Although the story was not about salons catering to seven-year-olds, which would have made my head explode, I have to admit that she’s got a good eye.

Success!

*As I may have mentioned, Parents for Ethical Marketing has not yet been granted 501(c)3 status by the IRS.

7 Responses to “Proof that I am the most ridiculously successful person in the universe”

  1. spostareduro Says:

    haha! you’re a mess! too funny..

    i’m really glad that you participated in the interview. ethical marketing is far too ignored because people do not have enough belief that using ethics in marketing can actually be as profitable.

    you’ve gotten a lot of well deserved and overdue attention. i sincerely hope it continues for you and this blog. you fight for our youth and the parents responsible for their care and wellbeing. i love that. thanks. :-)

  2. Jeff Zuckerman Says:

    Hmm, don’t know why I thought of PEM when I saw that picture, too.

    It’s public service journalism, don’t you see? Part of the StarTribune’s “agonizing” decision, and hardly a rash decision at that, “by a team of representatives from news, advertising, circulation, production and marketing . . . and focus groups,” to reintroduce the “Variety” section.

    All I know is that when I heard the old name, Variety, I, too, “erupted into applause.” Got so excited I had to take a nitro tablet, if you want to know the truth. The God’s honest truth.

    Because nothing is more important to me than knowing that in these tough economic times, while our brave soldiers are defending America from the enemy, our 7-year-old American citizens will not be denied their discount pedicures.

    Whatever a pedicure is. You get your toenails painted? I swear I don’t know. Does your daughter know?

  3. Lisa @ Corporate Babysitter Says:

    @spostaredure, thank you, you are too kind!

    @Jeff, I just asked, and the younger one does not know what a pedicure is. The older one does. I, in fact, do have painted toenails, although mine are DIY.

  4. Jeff Zuckerman Says:

    So a pedicure is they paint your toenails? Is that it? I really don’t understand why someone would go to a store to get her (his?) toenails painted, let alone a 7-year-old. A 7-year-old’s toenails aren’t even that big. I mean, sure, big honker toenails, maybe. I mean, a whole shoeshine is like five bucks at the airport. I don’t get thirty bucks for just ten little piggies. I sure hope the StarTribune does a whole in-depth series on this controversy. That would be my vote, anyway, if I were asked the question as a member of a StarTribune focus group.

  5. Lee T. Says:

    Hey, Lisa. I saw that photo and immediately thought of your blog. Interesting to see the photo pop up in one of your posts. I’ll continue reading your site, with interest.

  6. Shaping Youth Says:

    HI Lisa, I left a comment and your PEM link at Joe’s blog over at Jaffe Juice referencing the social media video clip…

    Have a great trip, I’ll be posting less starting July 1 on Shaping Youth as well, though have a few more important items to point to as well as a few camp thoughts along the branding/media literacy front (running a mini-3 parter, w/the CCFC coalition alliance as part and parcel of a larger story.

    More soon. South Dakota sounds grand…NATURE! Woohoo! Highly recommend “Sharing Nature with Children” by Joseph Cornell…Fabulous fun and age-tiered for exploration. Wrote about it a bit here: http://www.shapingyouth.org/blog/?p=131 ttys, Amy

  7. Lisa @ Corporate Babysitter Says:

    Hey Lee! Thanks for dropping by and for reading.

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