http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/ Blog of Parents for Ethical Marketing Mon, 1 Dec 2008 22:20:41 +0000 http://wordpress.org/?v=2.2.3 http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/#comment-1266 Aaron Landry - “Web 2.0″ 101 Fri, 11 Jul 2008 14:42:21 +0000 http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/#comment-1266 [...] news items or press releases. Sometimes, it’s just sharing a link or a video, such as a piece on a firm utilizing six-year-old children to sell products and sometimes it’s sharing opinions on corporate-sponsored exhibits on historical public [...] […] news items or press releases. Sometimes, it’s just sharing a link or a video, such as a piece on a firm utilizing six-year-old children to sell products and sometimes it’s sharing opinions on corporate-sponsored exhibits on historical public […]

]]> http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/#comment-1258 Dina Tue, 08 Jul 2008 15:40:42 +0000 http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/#comment-1258 Thanks for the post on my blog Lisa, it's great to get involved and to get more information. The clip above is certianly eye-opening and as a marketer myself I dont think using kids in this regard is a conscientious way to behave. I would never recomend one of my clients to take an approach such as this. I still retain the view that there are ethical, beneficial ways to speak with children and their parents to provide a benefit, such as helping you become more active in your community, which can be brought to you by a brand. But this example is not it. Thanks for the post on my blog Lisa, it’s great to get involved and to get more information. The clip above is certianly eye-opening and as a marketer myself I dont think using kids in this regard is a conscientious way to behave. I would never recomend one of my clients to take an approach such as this.
I still retain the view that there are ethical, beneficial ways to speak with children and their parents to provide a benefit, such as helping you become more active in your community, which can be brought to you by a brand. But this example is not it.

]]> http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/#comment-1255 MBGITH Sat, 05 Jul 2008 16:54:05 +0000 http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/#comment-1255 This is sickening. Especially that the schools let the kids promote products (even the Dubit rep. says "whatever we can get away with"). And identifying "cool" kids? Sickening! If you're 8 or 9 or whatever, and you're not chosen to promote a product, you'd be devastated. It just brings class competition one step closer to the kid (it's not what your parents can buy, it's who you are!). This is sickening. Especially that the schools let the kids promote products (even the Dubit rep. says “whatever we can get away with”). And identifying “cool” kids? Sickening! If you’re 8 or 9 or whatever, and you’re not chosen to promote a product, you’d be devastated. It just brings class competition one step closer to the kid (it’s not what your parents can buy, it’s who you are!).

]]> http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/#comment-1254 Aaron Sat, 05 Jul 2008 14:26:24 +0000 http://www.parentsforethicalmarketing.org/blog/2008/07/05/kids-as-buzz-marketers/#comment-1254 Somewhat appalling, really. Somewhat appalling, really.

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