About PEMBlogNewsResourcesContact Us
News & Events

Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

Learn More...

Donate
News & Events

Parents for Ethical Marketing on Facebook and Twitter

On Facebook? Become a fan of PEM! Or follow me on Twitter!

Read More...

 

American Eagle 'down-sizing' into kids wear

Twenty-two employees researched kids at homes - and in school! - for a whole year.

Read More...

 

Watch "The Story of Stuff"

Ninety-nine percent of the stuff we purchase is trashed within six months. A must-see story of our materials economy.

Read More...

Facebook ads capitalize on complex user profile data formulas to target consumers with laser-like precision

44a.jpg

44b.jpg

If x ∈ ♀ then |x| =  total weight 
∴ happiness = current weight - (current year - birth year)

2 Responses to “Facebook ads capitalize on complex user profile data formulas to target consumers with laser-like precision”

  1. Charlynn Says:

    Those ads drive me nuts when I’m on Facebook.

  2. Hestial Says:

    These ads really do drive me nuts, on the rare occasion that I’m actually on my facebook page. Especially the ones for getting rid of “muffin tops.”

Leave a Reply