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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

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News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

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Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

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Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

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McDonald's Wants to Clear Its Food Rep

New campaign addresses quality of menu items

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Is it a corporations's right to advertise in public schools?

Research looks at First Amendment implications of restricting marketing in schools.

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Sitter’s Checklist: Sounds Like Something I’d Say Edition

Target, and Lauredhel’s Toy-Catalogue Annex of the Bechdel Test:

I finally got around to reading the bumper Target Toy Sale catalogue.

And it’s just as pinkly sickening as you’d expect.

Taking a Stand on Ronald McDonald at Preschool:

Dear Director,

My son will not be attending school next Monday because of the scheduled visit of Ronald McDonald. 

Which?:  Food companies ‘bamboozle’ children with marketing for junk food:

We’re not against treats and we’re not against marketing, but we are against irresponsible company practices and hollow company commitments.

Next week: watch for an appearance by Parents for Ethical Marketing on a podcast produced by The Guardian.

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