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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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HealthyToys.org Lead Check

Lead content in toys? Find out now.

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Sitter’s Checklist: Sounds Like Something I’d Say Edition

Target, and Lauredhel’s Toy-Catalogue Annex of the Bechdel Test:

I finally got around to reading the bumper Target Toy Sale catalogue.

And it’s just as pinkly sickening as you’d expect.

Taking a Stand on Ronald McDonald at Preschool:

Dear Director,

My son will not be attending school next Monday because of the scheduled visit of Ronald McDonald. 

Which?:  Food companies ‘bamboozle’ children with marketing for junk food:

We’re not against treats and we’re not against marketing, but we are against irresponsible company practices and hollow company commitments.

Next week: watch for an appearance by Parents for Ethical Marketing on a podcast produced by The Guardian.

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