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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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Parents for Ethical Marketing on Facebook and Twitter

On Facebook? Become a fan of PEM! Or follow me on Twitter!

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American Eagle 'down-sizing' into kids wear

Twenty-two employees researched kids at homes - and in school! - for a whole year.

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Watch "The Story of Stuff"

Ninety-nine percent of the stuff we purchase is trashed within six months. A must-see story of our materials economy.

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Sitter’s Checklist: Sounds Like Something I’d Say Edition

Target, and Lauredhel’s Toy-Catalogue Annex of the Bechdel Test:

I finally got around to reading the bumper Target Toy Sale catalogue.

And it’s just as pinkly sickening as you’d expect.

Taking a Stand on Ronald McDonald at Preschool:

Dear Director,

My son will not be attending school next Monday because of the scheduled visit of Ronald McDonald. 

Which?:  Food companies ‘bamboozle’ children with marketing for junk food:

We’re not against treats and we’re not against marketing, but we are against irresponsible company practices and hollow company commitments.

Next week: watch for an appearance by Parents for Ethical Marketing on a podcast produced by The Guardian.

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