Comments on: When did you realize that consumer marketing was affecting your family? http://www.parentsforethicalmarketing.org/blog/2008/08/21/when-did-you-realize-that-consumer-marketing-was-affecting-your-family/ Blog of Parents for Ethical Marketing Tue, 6 Jan 2009 09:51:14 +0000 http://wordpress.org/?v=2.2.3 By: Tracee Sioux http://www.parentsforethicalmarketing.org/blog/2008/08/21/when-did-you-realize-that-consumer-marketing-was-affecting-your-family/#comment-1357 Tracee Sioux Fri, 22 Aug 2008 15:50:49 +0000 http://www.parentsforethicalmarketing.org/blog/2008/08/21/when-did-you-realize-that-consumer-marketing-was-affecting-your-family/#comment-1357 This was a pivotal moment for me: http://traceesioux.blogspot.com/2007/04/misogynistic-violence-for-breakfast.html I got really mad that me, and my children, are constantly subjected to violent images - usually featuring women as the victim of violence - on television commercials - for movies and television shows. I wrote the FCC - they said every network gets to decide what to air on commercials - commercials are not held to any standard whatsoever. Who made that rule? I say that's the rule I most want to see changed. Commercials make people hostages - you aren't consenting because you're a captive audience and you don't know it's coming so you can't prevent it with ratings or by flipping the channel. In 30 seconds you see a dead woman floating in the bathtub with revealing clothing on and the camera zooms onto her lifeless face and then her breasts - it's sexual and it's violent and you're trying to bond with your kids over Everybody Loves Raymond or something innocent like that. They're trying to get you to watch CSI or Law and Order. They're right to advertise Law and Order should NOT supersede my right, and my kids' right, not to be exposed to that image. It pisses me off and I'm willing to fight over it. This was a pivotal moment for me: http://traceesioux.blogspot.com/2007/04/misogynistic-violence-for-breakfast.html

I got really mad that me, and my children, are constantly subjected to violent images - usually featuring women as the victim of violence - on television commercials - for movies and television shows. I wrote the FCC - they said every network gets to decide what to air on commercials - commercials are not held to any standard whatsoever.

Who made that rule? I say that’s the rule I most want to see changed.

Commercials make people hostages - you aren’t consenting because you’re a captive audience and you don’t know it’s coming so you can’t prevent it with ratings or by flipping the channel. In 30 seconds you see a dead woman floating in the bathtub with revealing clothing on and the camera zooms onto her lifeless face and then her breasts - it’s sexual and it’s violent and you’re trying to bond with your kids over Everybody Loves Raymond or something innocent like that. They’re trying to get you to watch CSI or Law and Order.

They’re right to advertise Law and Order should NOT supersede my right, and my kids’ right, not to be exposed to that image.

It pisses me off and I’m willing to fight over it.

]]> By: Shaping Youth http://www.parentsforethicalmarketing.org/blog/2008/08/21/when-did-you-realize-that-consumer-marketing-was-affecting-your-family/#comment-1355 Shaping Youth Fri, 22 Aug 2008 06:02:11 +0000 http://www.parentsforethicalmarketing.org/blog/2008/08/21/when-did-you-realize-that-consumer-marketing-was-affecting-your-family/#comment-1355 I'm afraid that was pre-utero for me. That's right. PRE, not 'IN' ---when the waiting room was stocked w/formula samples and freebies long before she was even a glimmer in my eye. Wait...maybe it was pre-marriage...w/all the wedding hype and mega-mania mags about having the 'perfect family' and those 'media moments' that never worked out quite the same way... Seriously, though, the first time I got a whiff of the 'playground posse' and peer influence of media/marketing had to be in Kindergarten when my tuna-loving tyke turned up her nose at her fare & suddenly started begging for Lunchables and other 'pouch foods' that she'd never had before. I’m afraid that was pre-utero for me. That’s right. PRE, not ‘IN’ —when the waiting room was stocked w/formula samples and freebies long before she was even a glimmer in my eye.

Wait…maybe it was pre-marriage…w/all the wedding hype and mega-mania mags about having the ‘perfect family’ and those ‘media moments’ that never worked out quite the same way…

Seriously, though, the first time I got a whiff of the ‘playground posse’ and peer influence of media/marketing had to be in Kindergarten when my tuna-loving tyke turned up her nose at her fare & suddenly started begging for Lunchables and other ‘pouch foods’ that she’d never had before.

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