In which corporations listen to parents: Bratz doll books pulled from Scholastic’s lineup
Without admitting why, Scholastic has pulled Bratz books from their fall offerings to schools:
The company confirmed Wednesday that its fall product line for schools no longer includes the Bratz brand — a switch from last year, when Scholastic said the books appealed to “reluctant readers” and its job was to “offer materials that appeal to children where they are, not where we would like them to be.”
Could it have been CCFC’s 18-month campaign resulting in 5,000 emails to Scholastic? Details at Shaping Youth.
Corporations are willing to listen and respond to our concerns. They are concerned about their reputations. They want to keep us as customers. We just have to let them know what we want.