Comments on: Dove’s successful marketing cycle, guaranteed: Advertise products, repair damage to girls’ self-esteem. Repeat. http://www.parentsforethicalmarketing.org/blog/2008/09/23/doves-successful-marketing-cycle-guaranteed-advertise-products-repair-damage-to-girls-self-esteem-repeat/ Blog of Parents for Ethical Marketing Thu, 02 Sep 2010 19:07:12 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Renee http://www.parentsforethicalmarketing.org/blog/2008/09/23/doves-successful-marketing-cycle-guaranteed-advertise-products-repair-damage-to-girls-self-esteem-repeat/comment-page-1/#comment-1448 Renee Sun, 28 Sep 2008 19:21:39 +0000 http://www.parentsforethicalmarketing.org/blog/2008/09/23/doves-successful-marketing-cycle-guaranteed-advertise-products-repair-damage-to-girls-self-esteem-repeat/#comment-1448 Well of course Dove can solve the problems of sexism, its a soap somehow imbued with the power to cleanse everything. Well of course Dove can solve the problems of sexism, its a soap somehow imbued with the power to cleanse everything.

]]> By: blue milk http://www.parentsforethicalmarketing.org/blog/2008/09/23/doves-successful-marketing-cycle-guaranteed-advertise-products-repair-damage-to-girls-self-esteem-repeat/comment-page-1/#comment-1442 blue milk Thu, 25 Sep 2008 10:38:52 +0000 http://www.parentsforethicalmarketing.org/blog/2008/09/23/doves-successful-marketing-cycle-guaranteed-advertise-products-repair-damage-to-girls-self-esteem-repeat/#comment-1442 I find this ad patronising. I detest these kind of soppy ads where complex problems are simplified to saccharine solutions and cheesy feel-good moments. But, you will probably recall that I liked the other Dove ad - Onslaught. I thought that one did a very good job of reaching people, of making them understand the hypothesis of The Beauty Myth in a matter of seconds, however cynically it was used by the creators. It is interesting for me to compare the two ads and my reactions to them. Thank you Lisa for continuing this analysis. I find this ad patronising. I detest these kind of soppy ads where complex problems are simplified to saccharine solutions and cheesy feel-good moments.

But, you will probably recall that I liked the other Dove ad – Onslaught. I thought that one did a very good job of reaching people, of making them understand the hypothesis of The Beauty Myth in a matter of seconds, however cynically it was used by the creators. It is interesting for me to compare the two ads and my reactions to them. Thank you Lisa for continuing this analysis.

]]> By: Sociological Images » onslaught: dove vs. axe http://www.parentsforethicalmarketing.org/blog/2008/09/23/doves-successful-marketing-cycle-guaranteed-advertise-products-repair-damage-to-girls-self-esteem-repeat/comment-page-1/#comment-1441 Sociological Images » onslaught: dove vs. axe Thu, 25 Sep 2008 09:17:20 +0000 http://www.parentsforethicalmarketing.org/blog/2008/09/23/doves-successful-marketing-cycle-guaranteed-advertise-products-repair-damage-to-girls-self-esteem-repeat/#comment-1441 [...] one blogger nicely put it: It’s a parent’s responsibility to make sure the damaging messages they [...] [...] one blogger nicely put it: It’s a parent’s responsibility to make sure the damaging messages they [...]

]]>