CCFC is a getting some good press since Scholastic decided to drop the Bratz brand from their school offerings. I have to say, though, that I’m taken aback by all the people likening Scholastic’s decision to “censorship.”

We’re not talking about a public library here, or even a school library. Scholastic is a for-profit corporation.

This ain’t censorship.

(And if you really want to get your hands on some Bratz books, looks like Amazon only has about 250 titles to choose from.) 

Unfortunately, children in public schools are a captive audience who have no choice but to be the target of Scholastic’s product pitches.

It’s funny: I’m always hearing that it’s the parents’ responsibility to say no to their kids and to let the free market work. Isn’t that just what happened here? I took the responsibility to let my girls know that Bratz-branded products are not allowed in our  house. And as a Scholastic customer, I let Scholastic know that I would not be purchasing Bratz books from them. So did many other parents. Scholastic responded by dropping the Bratz books from their product line. How is this censorship? Isn’t Scholastic just responding to their market?

You can still help Parents for Ethical Marketing win $100 by clicking over to MOMboTV. Today’s suggested post: An interview with Ted Ning from Lifestyles of Health and Sustainability (LOHAS). LOHAS encourages business leaders to be more responsive to the needs of socially-conscious consumers.

This entry was posted on Wednesday, September 24, 2008 at 10:19 am and is filed under Bratz, Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.