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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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Last word on Scholastic, last chance to help PEM get 100 bucks

Ditch the Characters for the Classics, from the Tampa Tribune:

At a recent book fair in Hillsborough County, young readers could find plenty of books about Sponge Bob, Barbie, Transformers and Pokemon, but would have been hard pressed to turn up more than one Caldecott Award winner.

And the timeless classics of children’s literature? Forget about them.

. . . . (A) company committed to literacy ought to recognize that quality counts in the material children read. They should keep in mind that many families rely on Scholastic for affordable children’s books, and they don’t want a cheap imitation of what literature should be.

Scholastic would do a new generation of young readers a tremendous service by making the best of their titles readily available and minimizing overtly commercial works.

Need better books? Shop Unplug Your Kids Store which has a nice selection of Fall-themed, non-licensed-charactered books available now. It’s Babysitter Approved!

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And today’s the last day to click over to MOMboTV and help PEM win $100. Check out Eco Cheap: Going Green on a Budget. And thanks to everyone who has taken the time to click this week!

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