Daddy Types exposes Safety 1st Babyplus Prenatal Education System
Blogger Daddy Types takes on the “baby industrial complex” and exposes one of its useless, expensive products sold to new parents:
When I started my investigative crusade against BabyPlus last year, I just figured exposing it was an entertaining diversion. BabyPlus was an outlier, an isolated example of one crazy, unaccountable huckster in Seattle who’s made a twenty year career peddling the most outrageous bullshit marketing that new parents are subjected to, the kind of stuff that pushes every insecurity and aspirational button a First-Time Expectant has. So someone is gullible enough to drop $150 and strap a piece of superstitious, nonsensical junk around her belly for a few hours? Where’s the harm?
But since then, the involvement of Mothers Work, the biggest maternity store company in the country, and now Dorel, the largest baby gear company in the world, changes the game. These companies are on the hook for BabyPlus’s manipulations and deceits, in large part because they fit perfectly into the companies’ core business model, which is to sell as much stuff as they possibly can to First-Time Expectants, even if that means teaming up with a complete quack to make completely unverifiable claims to sell completely useless products.