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Heavy Monday morning reading on marketing to children

On Mondays I feel like I have all the time in the world to read — not skim — anything and everything.

Even long, complicated articles.

You too? Here’s some recommended reading:

At Sea in a Marketing-Saturated World: The Eleventh Annual Report on Schoolhouse Commercialism Trends: 2007-2008. From the Commercialism in Education Research Unit at Arizona State University. Browse CERU’s other publications.

Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use. From the National Cancer Institute. Seems that tobacco marketing tactics are mimicked by the food industry.

Consumer Behavior: The Psychology of Marketing. From Dr. Lars Perner at the University of Southern California. This is how it’s done.

This entry was posted on Monday, September 29, 2008 at 10:39 am and is filed under Media Reform, Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Heavy Monday morning reading on marketing to children”

  1. Passing this along: Marketing & Children, some reading « Izzy Neis Says:
    September 29th, 2008 at 4:11 pm

    [...] Corporate Babysitter » Blog Archive » Heavy Monday morning reading on marketing to children [...]

  2. Shaping Youth Says:
    October 4th, 2008 at 12:46 pm

    Ironically, I was just doing a mini-post on this for Shaping Youth, as my daughter came waltzing home from middle school gym class with an “OMG Degree Girl” stick of trial-sized deodorant, obviously a bennie-bag targeting teachers in gym class for distribution…Been wanting to wade through the larger report…it’s on my ‘to do’ list… ;-) –Amy J.

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