Heavy Monday morning reading on marketing to children
On Mondays I feel like I have all the time in the world to read — not skim — anything and everything.
Even long, complicated articles.
You too? Here’s some recommended reading:
At Sea in a Marketing-Saturated World: The Eleventh Annual Report on Schoolhouse Commercialism Trends: 2007-2008. From the Commercialism in Education Research Unit at Arizona State University. Browse CERU’s other publications.
Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use. From the National Cancer Institute. Seems that tobacco marketing tactics are mimicked by the food industry.
Consumer Behavior: The Psychology of Marketing. From Dr. Lars Perner at the University of Southern California. This is how it’s done.
September 29th, 2008 at 4:11 pm
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October 4th, 2008 at 12:46 pm
Ironically, I was just doing a mini-post on this for Shaping Youth, as my daughter came waltzing home from middle school gym class with an “OMG Degree Girl” stick of trial-sized deodorant, obviously a bennie-bag targeting teachers in gym class for distribution…Been wanting to wade through the larger report…it’s on my ‘to do’ list… ;-) –Amy J.