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	<title>Comments on: So Sexy So Soon: Childhood sexualized</title>
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	<link>http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/</link>
	<description>Blog of Parents for Ethical Marketing</description>
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		<title>By: Barry Caplan</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/comment-page-1/#comment-1967</link>
		<dc:creator>Barry Caplan</dc:creator>
		<pubDate>Sat, 25 Apr 2009 00:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/#comment-1967</guid>
		<description>Wow, the fans of Reagan et. al. want to re-regulate because they didn&#039;t think through the consequences. how deliciously ironic!

Funny no mention of the 1st Amendment here.

Tell you what, if you want to solve this problem *and* have less regulation (you do, in your wet dreams you do, doncha&#039;?) here is what you do:

Remove the restrictions on innovation regarding intellectual property that prevents you from choosing whether or not ads are seen at all. 

You can implement such a thing in your browser today for free.

Why not on your TV?

Not because the technology doesn&#039;t exist - it has, TIVO has been around almost 10 years now.

Itis because regulations keep it form happening.

Ask your congresscrittes for LESS regulation, and you will get your wish about ads.</description>
		<content:encoded><![CDATA[<p>Wow, the fans of Reagan et. al. want to re-regulate because they didn&#8217;t think through the consequences. how deliciously ironic!</p>
<p>Funny no mention of the 1st Amendment here.</p>
<p>Tell you what, if you want to solve this problem *and* have less regulation (you do, in your wet dreams you do, doncha&#8217;?) here is what you do:</p>
<p>Remove the restrictions on innovation regarding intellectual property that prevents you from choosing whether or not ads are seen at all. </p>
<p>You can implement such a thing in your browser today for free.</p>
<p>Why not on your TV?</p>
<p>Not because the technology doesn&#8217;t exist &#8211; it has, TIVO has been around almost 10 years now.</p>
<p>Itis because regulations keep it form happening.</p>
<p>Ask your congresscrittes for LESS regulation, and you will get your wish about ads.</p>
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		<title>By: Paul Sunstone</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/comment-page-1/#comment-1485</link>
		<dc:creator>Paul Sunstone</dc:creator>
		<pubDate>Thu, 09 Oct 2008 21:02:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/#comment-1485</guid>
		<description>It seems like so many values are being shoved aside or even destroyed by the ruthless corporate need to make competitive profits.  I don&#039;t see any solution that does not involved regulation.</description>
		<content:encoded><![CDATA[<p>It seems like so many values are being shoved aside or even destroyed by the ruthless corporate need to make competitive profits.  I don&#8217;t see any solution that does not involved regulation.</p>
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		<title>By: Jeff Zuckerman</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/comment-page-1/#comment-1459</link>
		<dc:creator>Jeff Zuckerman</dc:creator>
		<pubDate>Wed, 01 Oct 2008 23:29:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/#comment-1459</guid>
		<description>I&#039;m all for age-appropriate ads during TV shows, but I&#039;m struck by the difficulty of defining age-appropriate. I read a good letter to the editor in the StarTribune by a parent concerned about the ubiquitous Viagra ads during football games, particularly my own favorite side effect: &quot;If you have an erection that lasts four hours, see your doctor.&quot; 

I don&#039;t know how you explain that one to your 8-year-old, who might otherwise be enjoying the Twins victory over the White Sox. Oops, never mind.

Ban erectile dysfunction ads during sports games? Okay. What about all the obnoxious beer commercials during college and professional sports games? Banning them probably is not a bad idea (see Collins et al., Saturated in beer: Awareness of beer advertising in late childhood and adolescence. Journal of Adolescent Health , 37[1] to get really depressed). But it ain&#039;t going to happen, even during college games. Back in 2003, the alcohol industry spent a half BILLION dollars on sports-related alcohol &lt;a href=&quot;http://www.media-awareness.ca/english/resources/educational/teaching_backgrounders/alcohol/alcohol_ads_and_sports.cfm&quot; rel=&quot;nofollow&quot;&gt;advertising&lt;/a&gt;.  Something tells me &lt;a href=&quot;http://articles.latimes.com/2008/jun/22/nation/na-hensley22 &quot; rel=&quot;nofollow&quot;&gt;John McCain&lt;/a&gt; won&#039;t be on that bandwagon.   

And we&#039;re talking G-rated ballgame telecasts, save for the constant athletic cup adjustments.

Hey, Tracee Sioux: My God, what in the world was that TV ad for?! Please tell me we&#039;re not talking Comet cleanser.</description>
		<content:encoded><![CDATA[<p>I&#8217;m all for age-appropriate ads during TV shows, but I&#8217;m struck by the difficulty of defining age-appropriate. I read a good letter to the editor in the StarTribune by a parent concerned about the ubiquitous Viagra ads during football games, particularly my own favorite side effect: &#8220;If you have an erection that lasts four hours, see your doctor.&#8221; </p>
<p>I don&#8217;t know how you explain that one to your 8-year-old, who might otherwise be enjoying the Twins victory over the White Sox. Oops, never mind.</p>
<p>Ban erectile dysfunction ads during sports games? Okay. What about all the obnoxious beer commercials during college and professional sports games? Banning them probably is not a bad idea (see Collins et al., Saturated in beer: Awareness of beer advertising in late childhood and adolescence. Journal of Adolescent Health , 37[1] to get really depressed). But it ain&#8217;t going to happen, even during college games. Back in 2003, the alcohol industry spent a half BILLION dollars on sports-related alcohol <a href="http://www.media-awareness.ca/english/resources/educational/teaching_backgrounders/alcohol/alcohol_ads_and_sports.cfm" rel="nofollow">advertising</a>.  Something tells me <a href="http://articles.latimes.com/2008/jun/22/nation/na-hensley22 " rel="nofollow">John McCain</a> won&#8217;t be on that bandwagon.   </p>
<p>And we&#8217;re talking G-rated ballgame telecasts, save for the constant athletic cup adjustments.</p>
<p>Hey, Tracee Sioux: My God, what in the world was that TV ad for?! Please tell me we&#8217;re not talking Comet cleanser.</p>
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		<title>By: Derek</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/comment-page-1/#comment-1458</link>
		<dc:creator>Derek</dc:creator>
		<pubDate>Wed, 01 Oct 2008 18:53:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/#comment-1458</guid>
		<description>Rating systems get cheapened over time, anyway - what makes for a PG-13 movie today would have easily been R back when PG-13 got started.  Certainly ratings should be mandated and what constitutes a rating should be clear.  And my basic point was that commercials should be rated as well and held to be consistent with the shows they run in.

Getting rid of all of it won&#039;t happen - but what can happen is giving a chance for technology that&#039;s already been developed to help deal with this a chance to work.  But if ratings aren&#039;t consistent (I agree they aren&#039;t) and if anything goes for commercial content, then the technology solutions already implemented aren&#039;t worth very much.</description>
		<content:encoded><![CDATA[<p>Rating systems get cheapened over time, anyway &#8211; what makes for a PG-13 movie today would have easily been R back when PG-13 got started.  Certainly ratings should be mandated and what constitutes a rating should be clear.  And my basic point was that commercials should be rated as well and held to be consistent with the shows they run in.</p>
<p>Getting rid of all of it won&#8217;t happen &#8211; but what can happen is giving a chance for technology that&#8217;s already been developed to help deal with this a chance to work.  But if ratings aren&#8217;t consistent (I agree they aren&#8217;t) and if anything goes for commercial content, then the technology solutions already implemented aren&#8217;t worth very much.</p>
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		<title>By: Tracee Sioux</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/comment-page-1/#comment-1457</link>
		<dc:creator>Tracee Sioux</dc:creator>
		<pubDate>Tue, 30 Sep 2008 20:39:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/#comment-1457</guid>
		<description>Thanks for the link Lisa. 

There are lots of simple solutions but they don&#039;t stop at television. The ratings are voluntary - girls Next Door was unrated and now it&#039;s a TV-14, though it&#039;s not appropriate for 14-ear-olds. Why? Cause that&#039;s what E wanted to rate it. 

Also commercials are under no rating system whatsoever allowing television shows and networks to feature the most graphic and shocking material to draw the viewer in. 

We&#039;re going to have to reregulate Derek. Self-monitoring has been detrimental to everyone.</description>
		<content:encoded><![CDATA[<p>Thanks for the link Lisa. </p>
<p>There are lots of simple solutions but they don&#8217;t stop at television. The ratings are voluntary &#8211; girls Next Door was unrated and now it&#8217;s a TV-14, though it&#8217;s not appropriate for 14-ear-olds. Why? Cause that&#8217;s what E wanted to rate it. </p>
<p>Also commercials are under no rating system whatsoever allowing television shows and networks to feature the most graphic and shocking material to draw the viewer in. </p>
<p>We&#8217;re going to have to reregulate Derek. Self-monitoring has been detrimental to everyone.</p>
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		<title>By: Derek</title>
		<link>http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/comment-page-1/#comment-1456</link>
		<dc:creator>Derek</dc:creator>
		<pubDate>Tue, 30 Sep 2008 15:19:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.parentsforethicalmarketing.org/blog/2008/09/30/so-sexy-so-soon-childhood-sexualized/#comment-1456</guid>
		<description>I think there&#039;s a simple solution to this - require that commercial context be consistent with the ratings of the show it is playing in.  I&#039;m amazed when watching a show that isn&#039;t TV14 that has what is obviously TV14 content.  Not only would that ensure that commercial context would be, on some level, appropriate, it would also ensure that any existing V-CHIP or cable box blocks you&#039;ve set wouldn&#039;t be made useless by commercial content (or promos for other network shows).</description>
		<content:encoded><![CDATA[<p>I think there&#8217;s a simple solution to this &#8211; require that commercial context be consistent with the ratings of the show it is playing in.  I&#8217;m amazed when watching a show that isn&#8217;t TV14 that has what is obviously TV14 content.  Not only would that ensure that commercial context would be, on some level, appropriate, it would also ensure that any existing V-CHIP or cable box blocks you&#8217;ve set wouldn&#8217;t be made useless by commercial content (or promos for other network shows).</p>
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