Blogger and neighborhood activist Ed Kohler passed along this gem to me:

Really, Kellogg’s? Lego fruit snacks for children that look exactly like the Legos with the CHOKING HAZARD NOT FOR CHILDREN UNDER THREE on every box?

Influencial Marketing Blog:

Every once in a while, you see an example of a campaign or product that demonstrates a little too clearly the negative side of marketing and makes you just a little embarassed about your career choice.

Kellogg’s was one of the first companies to join the Children’s Food and Beverage Advertising Initiative. The participants have pledged to alter how they market food to kids — including only advertising foods that meet certain nutritional guidelines and cutting back on the licensed characters.

Kellogg’s says it has to honor its existing contracts, so I’m guessing that the Legos’ contract is one of those that goes into 2009. It looks like they shouldn’t be advertising Lego Fun Snacks to kids at all, since its 13 grams of sugar per serving violates their 12-gram limit.

Unfortunately, the pledge doesn’t extend to marketing really stupid products. Kellogg’s, exactly how do you defend this one?

This entry was posted on Monday, October 6, 2008 at 5:27 am and is filed under Kellogg's. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.