A modest goal: $10,000 before Thanksgiving
This is fundraising week here at Parents for Ethical Marketing. I’m trying to raise 10,000 dollars by Thanksgiving to continue this blog and expand PEM’s scope. It’s a modest goal, considering:
– a marketer will drop 4,000 dollars for access to data of children’s financial profiles and spending patterns; and
– marketers spend 1.4 billion dollars — per month — marketing to children.

More on why you should donate to Parents for Ethical Marketing.
October 14th, 2008 at 10:48 am
[...] If you worry about kids for real, consider dropping some change in PEM/Corporate Babysitter’s cup. [...]
October 22nd, 2008 at 5:17 pm
[...] Lisa’s goal is to raise $10,000 by Thanksgiving. Read more here. If you like what you read, then you can make a donation to her cause via the Parents for Ethical Marketing page at change.org. [...]