Deadline extended for FCC reply to comments on embedded ads in kids’ programming
You have some extra time to let the FCC know how you feel about embedded advertising in children’s television – the reply comment period has been extended until November 17.
A recent reply comment sums up the issue pretty well:
both as a parent (of a 6 year-old and a 1 week-old) and as a professional psychologist and neuroscientist, it’s obvious that commercial content is not separated from program content in the minds of young children. Please act to confirm, enforce and require the mandated separation of commercials from any programming whose audience is likely to include children under 8, as a minimum.
In other FCC news, Commissioner Adelstein has called for a ban on interactive advertising targeting children.
Image courtesy johnb2008
October 22nd, 2008 at 12:57 pm
That was my reply – glad you liked it :). The data really are very clear, even if the anecdotal evidence I get daily sometimes seems the more powerful argument! ["Daddy, can I write down NOW that I want a Leapster 2 so I don't forget?"]
October 22nd, 2008 at 5:41 pm
Well, hello Ewan! Thanks for writing to the FCC. The anecdotal evidence is overwhelming at our house, too.
October 24th, 2008 at 8:55 pm
Here too…thanks for letting me know about the extension…somehow I missed that when I posted! Will do a follow up pronto! Haven’t forgotten your fundraising plea as well…just finished Health 2.0 coverage this week so will blog it asap. Been swamped…
p.s. Check out the WSJ video I added to Shaping Youth re:the FCC/’product placement post…perish the thought of ad jingles humming from my tires…eep! ;-) Amy J. http://www.shapingyouth.org/blog/?p=2910
October 25th, 2008 at 3:14 pm
[...] particularly like Lisa’s citing here of a recent FCC parent/commenter with a 6 year old and an infant (who also happens to be a [...]