Dear Mattel, Disney, and friends: Since you’ve got to scale back your marketing budget anyway, how about leaving my kids alone?
Drop everything and go immediately to join CCFC’s letter-writing campaign to tell toy makers to stop targeting kids this holiday season. I know the economy has already caused riffs in our home about what we can afford — and my kids rarely see televison commercials.
. . . Even though experts predict parents will spend less on toys and gifts this year, marketers are still planning their usual holiday ad blitz to kids.
It’s never fair for corporations to bypass parents and market directly to children. But with parents everywhere worried about making ends meet, it’s especially cruel to bombard children with ads for expensive toys and electronics.
Your letter will go to: Mattel, V-Tech, Leap Frog, Hasbro, Spin Master, Jakks Pacific, Techno-Source, MEGA Brands, MGA Entertainment, LEGO, Activision Blizzard, Thinkway Toys, ThinkFun, Electronic Arts, Ganz, Oregon Scientific, Disney, Playmates Holdings LTD, Nintendo, Take-Two Interactive, Microsoft, KMart, Walmart, Target, and Toys R’ Us.