Good news/bad news in girl’s retail stupidity: Club Libby Lu, American Girl
Patrick Byers recently asked if Club Libby Lu was responsible marketing or not, but it seems it doesn’t matter anymore as the retail stores will be closing.
Boo. Hoo.
From Nancy Gruver at Girl Media Maven:
. . . Club Libby Lu shopping and makeovers are not about imagination, self-expression or individuality. They are about conforming to someone else’s idea of who you should be and how you should look. What Club Libby Lu really does is indoctrinate little girls into a culture of comparing themselves to others and striving to change themselves into someone else. Yuck.
Meanwhile, the new American Girl Store in our own Mall of America is hiring Doll Hair Salon Sylists.
Dream Job-Get paid to play at American Girl
. . . At the store, girls can shop for their favorite American Girl dolls, books, and accessories; get a new ‘do for their dolls in our signature Doll Hair Salon. . . . If you’re an experienced retail and/or hospitality professional, the job of your dreams is waiting at American Girl.
We’re currently seeking:
Sales Associates
Doll Hair Salon Stylists
Stockers
Visual Merchandisers
Event Associates
See, you take your $100 doll into the store and get its hair styled.
One of the newest “historical character” dolls from Mattel’s American Girl line is this one from way back in 1974. [Ahem.] The doll comes with this $18 old-fashioned accessory — a popular toy back then — a Barbie head with hair you could style. Yourself.
How quaint!
November 12th, 2008 at 10:07 pm
What’s amazing to me is that mothers are not walking by that store and saying “that is the biggest rip off I’ve ever seen. People who do that are so stupid and loose with their money. ”
Instead they feel “guilty” that they can’t afford to buy every hair-brained idiot thing marketers can think of to take their money.
November 15th, 2008 at 4:47 pm
Oh for cripes’ sakes…just when I was thinking we were making headway with CosmoGirl tanking AND Libby Lu shutting down…I thought it was a fiscal/market driven massive mindshift away from appearance-based consumptionist drivel…no such luck I guess. sigh. Thanks for sharing this one…I’ll add it to the post I’ve got in the works on same for ATG week (which I’m thinking about extending since there’s too much content!)
November 16th, 2008 at 2:15 am
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