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“Sexy” tights for tweens on Amazon.com

Crossposted from The Responsible Marketing Blog by Patrick Beyers.

girls-spider.jpg

I have no problem with the sale of sexy lingerie. It’s, well, sexy.

But it’s a bit jarring to see a product on Amazon called Girls Spider Web Sexy Tights Hosiery Leg Wear from a risque lingerie company called PrettySinful next to the picture of the little girl, above.

One Amazon customer reviewer sums it up nicely:

Are you crazy?
Should ANY product featuring an 11-12 year old girl be named “Sexy”? I think this product is inappropriate.
~Jerry Ozbun

Another reviewer sums it up, not-so-nicely:

Perfect gift for all the slaves you could go visit in Thailand
You guys know about that right? The international and domestic childhood sexual slavery rings? That’s your target demographic, right? Or, do you guys promote a ‘look but don’t touch’ attitude?

Also, I wish I could punch you.

~Dennis J. McAneny

Maybe PrettySinful should stick to products for grownups. Or, at the very least, consider renaming their products for girls.

In the meantime, what action, if any, should Amazon take?

This entry was posted on Monday, December 8, 2008 at 5:36 am and is filed under Child Sexualization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Responses to ““Sexy” tights for tweens on Amazon.com”

  1. How the Rubashkins made kosher a “dirty” word « The Mississippifarian Says:
    December 8th, 2008 at 6:17 pm

    [...] thinking penis? Now click this link and then pay a therapist to help you sort it all [...]

  2. Elizaveta Says:
    December 10th, 2008 at 8:45 pm

    This is unrelated, but has anyone heard that they retired Bratz dolls? Like, for good? Or am I mistaken? Cause that’s what was in the globe and mail, which is a Canadian paper.

  3. Tracee Sioux Says:
    December 11th, 2008 at 10:51 pm

    LOVE those comments.

    Did it occur to you that it’s a shame this type of marketing can’t illicit a Motrin-like hysteria among people. Say a sling is bad for the back and you’re going down in 24 hrs flat. Call a young child on the internet . . .not so much.

  4. blue milk Says:
    December 12th, 2008 at 12:07 am

    Insane! I was relieved to read the comments you singled out though… I feel like punching them too.

  5. Lisa @ Corporate Babysitter Says:
    December 14th, 2008 at 8:09 pm

    Tracee, I was thinking the same thing when the Motrin mom deal was going on. Ugh.

  6. Jessica Says:
    December 24th, 2008 at 8:48 am

    I noticed that they took down the picture and there’s no description now.

    Oh yes, I’m a new reader. Just thought I’d say :)

  7. Lisa @ Corporate Babysitter Says:
    December 24th, 2008 at 12:10 pm

    Jessica, terrific! Thanks for letting me know. And welcome!

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