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Parents for Ethical Marketing
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In which being a mom who criticizes corporate marketing becomes cool

The staff here at Parents for Ethical Marketing is thrilled that Michelle Obama is pissed off at Ty, makers of Ty Girlz Dolls, after the introduction of their newest products Marvelous Malia and Sweet Sasha:

“We feel it is inappropriate to use young, private citizens for marketing purposes,” Obama’s press secretary, Katie McCormick Lelyveld, said in a statement yesterday.

We feel it’s inappropriate to change the likeness of a seven-year-old girl into a teen-like doll with breasts.

Ms. Obama, give us a call. We’ll talk.

This entry was posted on Monday, January 26, 2009 at 5:51 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “In which being a mom who criticizes corporate marketing becomes cool”

  1. Amy Jussel Says:
    January 26th, 2009 at 3:42 pm

    Totally agree on all fronts and am prepping a blog post about it soon on Shaping Youth along with the CCFC worst toy contest. Real life has gotten in the way this past week AND I ended up going to the mat with the Founder/CEO of “Cocaine in a Can” on corporate ethics and responsibility, so will be putting my cranky pants on to explain the “just because you CAN doesn’t mean you SHOULD” concept of profit motive trumping public health. Bah. Vapid values indeed. Stay tuned…(p.s. miss your voice in these times!) –Amy

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